My weekly webinar is a great tool for my joint venture partners to communicate with me and with each other. I’ve been using webinars for a long time now and I’m comfortable with sharing my computer screen as well as giving a spontaneous presentation, responding to questions and allowing others to respond as well.
But... Read more »
Millenials, also known as “Generation Y,” are the kids who have grown up with digital technology, and had it their entire lives. They don’t know life without an internet connection. Knowing what Millenials expect to market information now is a BIG DEAL.
Probably the most significant difference between the shopping... Read more »
Answering comments on your blog is not just common web courtesy, it’s a way to build your internet marketing business. Sure, there will be some time wasted, but there will also be opportunity to make real connections and generate contact by email that leads to conversions.
Chris Robley’s post on Host Baby lists some... Read more »
It is bound to happen someday. For one reason or another you may experience bad press when you market information. It might be in the form of complaints in a blog comment thread or an online forum, or it might be a well-publicized news item that gets published on the web and also in newspapers. But whatever happens, and... Read more »
No matter what topic you choose to pursue, segmenting your information marketing market is key to your success. Analyzing the geographic, demographic, psychographic, behavioral and product-related facets of your target market is not just a smart thing to do, it’s the SMARTEST thing you can do, even before writing your... Read more »