Segmenting your information marketing target market is how you get down and deep into different mindsets in order to write and speak to each of them. Maybe you thought you only had one target market? Well, maybe it’s time to think again.
Wikipedia describes “target market” in terms of segments:
“Target markets are... Read more »
Trust is an elusive quality. We don’t completely understand the dynamics of trust in our own thoughts and feelings, making it even more complex to understand the trust factor and how it affects other people. Have you considered how your writing comes across to the reader? Does your information marketing create trust?
Seth... Read more »
Reality shows like Survivor blur the line between TV drama (or even TV documentary) and real life. Same with the cop shows and kitchen shows. It’s all a set-up for the camera, and that’s not reality. Journalists writing promotional articles is not unusual now, in fact it has become a trend, and it strikes me the... Read more »
If you are already writing blog posts for your own website’s blog page then you may have considered guest blogging for your information marketing business, too. That means you provide free content that is NOT blatantly promotional to other bloggers in order to generate links back to your own website or blog.
Guest blogging... Read more »
What is an upsell in information marketing? Do you want fries with that? Whenever we hear the familiar fast food phrase we’ve just heard an upsell in action. If we reply, “Yes,” the upsell worked.
Now, most people who drive up or walk into a fast food restaurant KNOW about French fries. And I’m guessing that fries... Read more »