Sean D’Souza stresses the importance of headlines in information marketing when he writes, “You already know that 80% of a sales letter depends on your headline.” Essentially, your headline nails your information marketing, or it doesn’t.
The first headline that pops into your mind when you’re writing the content... Read more »
Even though it’s getting more and more difficult to sort through the TV news, printed articles and online news and articles to determine what news is entirely legitimate, we absolutely have to remember that there may be conflict between originality and information products.
For the most part, I assume that anybody and... Read more »
Return on investment; it’s a term that real estate and stock market investors know very well. And it’s a term that you should know, too, in order to build your business. Do you know the ROI of your information business?
Todd Wasserman posted an article on ROI on Mashable this week. He describes the simple formula for... Read more »
Online retailers of all types are discovering that people shop from photos, not just from words. This may not sound like news at all, but those changes in the way photos are being used online is newsworthy.
Ryan Tate posted on Mashable this week, and included the following thoughts:
“For its first 15 years, online shopping... Read more »
Conventional wisdom regarding home pages has changed a lot in the last few years. When websites were primarily static sites, they didn’t change very often. If that describes your website, maybe it’s time to take a long, hard look at your home page.
Peter Sandeen weighs in on the subject of the ideal home page in an... Read more »