It may be that you don’t think of yourself as a writer. But unless you are going to rely on the writing of other people, and deal with the inevitable frustrations of getting exactly what you want from those people, you’d better be planning on doing your own writing. Your information marketing writing career is part... Read more »
If you are not yet generating leads from your blog posts, take heart. Although it’s not immediate, you should get results relatively quickly. Jeff Molander has an inspiring true story in his post this week. He’s describing the results of a photocopier salesman who started a blog and began getting real leads within a... Read more »
Besides attracting traffic to your landing pages and websites organically, meaning with the use of keywords and phrases in your content, what else can you do to get attention online? Can you enter conversations to market information?
The answer is, “yes,” and there are more and more places to see and be seen in social... Read more »
OK, nobody is going to know what’s going on if you yell, “YES” out loud and jump up in agreement. Are you addicted to checking your email just like so many other people? It is truly an epidemic among people who are building information marketing businesses, and for good reason. This is not supposed to feel like... Read more »
In order to get your mission statement right to build your info business, there are some very basic, but not necessarily simple choices. Seth Godin hit the nail directly on the head in a blog post this week when he said:
“It’s so easy to string together a bunch of platitudes and call them a mission statement. But... Read more »