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Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Getting Reader Comments On Your Info Products Blog
Since I’ve been blogging since 2004, there are a lot of comments stacked up on my blog posts. But getting reader comments on your info products blog, especially on one particular post is a special skill. Daren Rowse of ProBlogger has that skill, and he posted about it lately: “Community increases page views. If someone... Read more »

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Sean D’Souza On Developing Your Target Market Profile
First of all, Sean D’Souza is a great copywriter and information marketer. I am sharing some of his advice from one of his information products in my blog post today because he has a very clear description of the difference between a target market and a target profile. “Almost all of us, when asked about our target... Read more »

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Reasons For Low Information Marketing Conversion Rates
Peter Sandeen, a top copywriter, sent an email to his list that included the following points that he sees in his clients’ websites: “Unless your target customers are mind readers, your site has to make it dead obvious what people can get from there. If it takes more than a couple of seconds to get a clear idea about... Read more »

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Are You a Sales Winner?
Turns out, there’s a measureable difference between the way that very successful salespeople operate in comparison to their peers. Are you a sales winner in your information marketing business? Mike Schultz, Publisher of RainToday, says: “Buyers report that sellers who win collaborate with them. They say the sellers... Read more »

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Don’t Let Your Info Marketing Emails Turn Into Spam
All the work you put into writing and sending your information marketing emails is a complete waste of time if those emails are never opened or read. That’s not earth-shaking news to any of us, but what amazes me is that many people who are crafting emails to send to their lists seem to forget how they feel when they... Read more »

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