If there is one thing that information marketers need to believe and completely understand it is the predominance of mobile phone web use. It’s not going away, and it’s increasing in all demographics now. Mobile email marketing tips should become very interesting, whether you already have a campaign in place or you’re... Read more »
Dane Atkinson posted lately on analyzing and tracking social media proof, and since tracking the results of information marketing is so near and dear to my heart, I want to share his thoughts with you in this post.
Atkinson says that, “your initial social media efforts will tell you a lot about your audience. The last... Read more »
For all its valuable qualities, email marketing just got a lot tougher now that Gmail has started identifying and sorting emails automatically. If you don’t use Gmail and haven’t noticed the new features, you’re in for a surprise as regards the recipients of your information marketing email campaigns.
What it boils... Read more »
Yory Wurmser posted a great description on Target Marketing this week, so let’s consider how native advertising works now by looking at it from his perspective:
“It covers any advertising format that is customized to the user experience of a given platform. Or, in the words of Gini Dietrich, native advertising “integrates... Read more »
As you give consideration to various methods to advertise and promote your information marketing business, you may have overlooked one of the biggies. What about TV? I know, your first thought is probably about how expensive TV ads are, right? Or if you operate a local business, maybe you have already used local TV ads... Read more »