Albert Einstein has E=MC2. Fred Gleeck has TR=SR+PS+CB
A true understanding of this formula will be the basis of all of your success in the seminar business.
There are many seminar operators who don’t make a dime on the “front end” from registration dollars and make a boatload of money on the back-end in product sales and consulting business.
Keep track of your numbers and understand this formula. Remember to always look at CB (consulting business) as your gravy. Don’t use it to make basic computations because consulting business may come in years after you do your seminar.
The Single Most Important Formula in the Seminar Business