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Working the Table

Information Marketing

If you have a small group of 20 or 30 people, you can handle the sale of products yourself. I do. Collect the orders whenever people hand them to you and tell people that you will get the products to them at the end of the day. Or at the end of the session, however long it might be.

If you have more than 30 or so people, it will be wise to have someone else work the product table with you or instead of you (freeing you up to schmooze). You now have two choices. You can have your own people (temporary employees or people you work with regularly) work the tables or you can have volunteers working the table.

If you are working with an association, they are either tolerating your sale of products or they are fully supportive. If they are tolerating your sale of products, you will probably have to hire a temp to help you work the table. It usually isn’t cost effective (depending on the size of the group) to fly in an employee. This of course depends on the number of people, your closing ratio, and the price points of your products. If you’re not figuring on selling $10,000 worth of product at the seminar, you probably won’t be able to justify bringing an assistant with you.

If you are doing a presentation with an organizations’ or associations’ blessing, chances are good that they will give you some staff to help you. 

Information Marketing

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