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Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Information Products: What they are, Why YOU need them

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Build Your Info Products Business

This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.

In 1979, just out of graduate school, I read a book by a guy named Robert Anthony. It was called; “Put Your Money Where Your Mouth Is.” It talked about how you could make a living as a professional speaker. Since I had always wanted to do some acting, I was intrigued. And, this is how my info product career started.

After getting fired from my 5th Fortune 500 company job, I went out of my own. Selling information products! My first seminar was all about how to start and build your own consulting business. Before I did the seminar I knew I had to create some of my own information products to sell. So, I went about creating information products of my own to sell at my seminar.

In addition to my own info products, I also knew that to sell information products 

correctly you should also consider products by other people. I found some items that I liked and thought fit and offered them in addition to my own information products and materials.

My first seminar was a success. That was in May of 1984. I’ve been producing and selling information products ever since.

I started out with writing books. At the time there were no such things as ebooks, so I wrote a number of physical books. In the information marketing business, books aren’t really what will make you money. Realizing this, I quickly added audio and eventually video products to the information product arsenal I was selling.

In the “old” days it was cassette tapes and video tapes. It’s now Mp3s and Dvds. I’m even moving to selling more audio and video products strictly as downloadable files.

It doesn’t really matter what form they take, marketing information products is all about content. I encourage you to produce a LOT of content in your field. Make sure that people may want to buy your info products in a variety of different formats because each person has a different modality of learning they most prefer.

I happen to be an audio leaner. When I buy information products myself, I tend to buy the audio versions. You may be different. Perhaps you most prefer to learn by reading. Still others prefer to learn by watching or experiencing. As an information marketer, you’ll need to be sensitive to this.

Create other information products that “touch” on all these modalities.

To start, get going with an ebook. It’s the ultimate “quick and dirty” way to get going selling information products. You don’t even have to write the ebook yourself. You can hire someone to do it for you

Remember, if the topic you sell the ebook about becomes a HIT, you’ll need to quickly start producing other information products to support the ebook. You’ll only want to do this if you plan on making money selling your information.

Eventually, you’ll want to have a whole line of information products that include: ebooks, physical books, audios, videos, seminars, workshops, bootcamps, software, teleseminars and any and everything else that your customers demand.

Information marketing is a great business, and it can be a lot of fun.

After I got started, I quickly realized the importance of NICHING my info products. I now have a number of niches where I have produced a line of information products that I sell. I have products for caterers, self storage operators, independent filmmakers, video producers, authors, speakers and consultants. For each of these groups I’ve produced a plethora of different products using different modalities of learning.

If you’re just getting started, don’t be overwhelmed. I’ve done this over the last 24 years. I now also teach it to others.

I’d love to see you at one of my events. I do a few different ones that would be relevant to you. If you want to get an overview of the process of selling information products, I highly recommend that you come to my info products seminars. Take a look at:

If you’re serious about launching your info products business you may also want to consider coming to one of my Fred Info Bootcamps. To find out more about that one go to:

No matter what area you want to work in, selling information products is a fun and interesting business that can also be incredibly lucrative. I highly encourage you to get on board and learn about information marketing. It can help you move towards financial independence.

And, to top it off, I don’t even have to put on a suite anymore!

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