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Your Google Position in Information Marketing

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I recently did a redesign of my website, It was a mistake to do so. Based on information I received, I did not think that my rankings on Google would be affected. I was sitting at about position #3 or #4 for my bulls-eye keyword term: Information Marketing.

The site redesign unfortunately PLUNGED my rankings down into the upper 20s. As I write this blog post my site is at around #19 for the keyword term: information marketing. This stinks. If I had it to do over again, I would stick with a less than attractive looking site and KEEP my stellar ratings for my most important keyword term.

So, what about you? What should you do?

The old expression goes: “If it’s not broke, don’t break it!” Everyone who sells info products should remember this when they get a bright idea to start “tweaking” their site. I was not overjoyed with the look of my site. When I saw the new look I was going to have it got me excited. I made a decision to make changes THINKING my position would not be affected. I was wrong and I’ve paid for it.

YOU should NOT follow my lead here. If you’ve had a site for 15 years and it looks kinda crappy, BUT, your keyword rankings are really good, don’t mess with things.

It’s really tough to climb up the ladder in the area of keyword rankings in Google. Don’t tempt fate by messing with things. I did and I’m NOT happy with my results. If I could snap my fingers and go back to the OLD look of my site and the OLD (and much better) keyword rankings I would do so in an instant.

I’ve also found some very interesting research as it relates to WHERE you fall in google for your keyword rankings. If you’re number 1 in Google and let’s say that produces 1,000 unique visitors each month, then the #2 ranking will get you around 100 unique visitors each month.


I had no idea it was that big a difference. So, if you’re going to try and use Google to drive traffic your way and make things happen, then make sure and try and get yourself into the TOP spot. Anything less will generate you a LOT less traffic.

BUT, what if you’re fighting for a tough keyword like INFORMATION MARKETING? Be prepared to wait a while to see results. It will be a fight. AND, depending on a variety of factors you may not make it to the top.

Why not pick out some additional keywords that you try and get to the VERY top? This would be a good idea. Your BULLS-EYE keyword is the EXACT target that you’re doing after, but the other related keywords may be easier to get to the top with. Go after them.

Whatever you do, don’t start changing things if everything is working well. I did and look what happened to me!

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3 Responses to “Your Google Position in Information Marketing”

  1. John Soares on June 26th, 2010 1:48 pm

    Fred, this may be a case of “correlation does not equal causation.” Google changes its algorithms frequently. Over the last couple of months search traffic to one of my sites plunged by 80% although I’d made no changes to it. I’m just not ranking as well for my important search terms.

  2. Fred Gleeck on June 27th, 2010 4:26 pm

    Unfortunately, this was NOT the case with my site!

  3. John Soares on June 29th, 2010 10:20 pm

    Sorry to hear that Fred. I have one site that’s still a combination of WordPress blog and old html pages. I’ve been thinking about taking the content from the old pages and putting it into WordPress pages with the same file names. Perhaps I’ll reconsider.

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