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A “Clever” Info Product Idea (NOT MINE!)

Information Marketing

Want to create a product that people will love? My advice is to LISTEN to your market. Frequently, they’ll come up with ideas you wouldn’t even have considered.

Here’s an example.

I was speaking with one of the members of my Publishing Coaching Group. I was saying how relatively easy it is for me to crank out written content in the form of blog posts like these.

In a not so blunt fashion, I was “challenged” by one of the members of the group. They wanted to SEE how much and how fast I could write this stuff.

This made sense to me. If I were in their shoes, I would have probably made the same request. SHOW ME! Don’t tell me.

So, here’s what I did. First, I went online to find a digital clock that I could have displayed while doing my writing. I found it at They give you a nice digital clock that you can have sitting on your desktop if you so choose. For this exercise, it’s the ideal thing to use.

Next, I need to use my trusty Screenflow program. If you don’t own a copy, you should get one. This is strictly a MAC program. The PC folks have and use Camtasia. If you’re a PC, you’re on your own here. I have NO idea how to use one of THOSE computers!!

With Screenflow running, I’ll record a live session of me cranking out my 1,000 words in a session. I told the group I can get it done in less than 45 minutes, so that was the CHALLENGE.

I do all of my blog post writing in a text file. After I write anything, if I want to check the word count, I’ll toss what I’ve done into MS Word. With a couple of keystrokes, I’ll be able to SHOW how many words I’ve written and in what period of time.

I won’t cheat!

Frankly, it would be too much work to fudge this and it isn’t my style to begin with. Fudging is something you see a LOT of with information marketers these days!

Even IF I go over my 45 minutes, which I REALLY doubt because I can write pretty fast, it will prove my point. That point being that you need to write EVERY day in order to be successful as someone who seriously competes selling info products.

If you get questions from someone in your niche, look at it as a challenge to produce an info product to SHOW, not just TELL people what to do.

Thoughts? Ideas? Comments? Please ask me!

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9 Responses to “A “Clever” Info Product Idea (NOT MINE!)”

  1. Karen Little on May 19th, 2011 12:18 am

    Fred, your newsletters are getting better and better! In this one, your advice to writers is right on. Might I suggest a few more things. Step 1 is to write 800 to 1000 words MAX. Step 2 is to edit it down to 300 to 400 words MAX and do it in 45 minutes.

    I’ve not been as disciplined in the past, but will definitely set up a test for myself and see what I can crank out over 30 days that would be interesting for other people to read.

    BTW, I like writing to photos and illustrations (I’m also an artist), so for my production test, I’ll create an agenda and from there, select or create the visuals, and will then do the writing test.

    A big THANKS for the inspiration. Karen Little

  2. Fred Gleeck on May 19th, 2011 11:36 pm

    Karen, Sounds like a winner to me. I have to SHEEPISHLY admit, I do almost NO editing. I know, as a writer, you probably think that’s moronic, BUT, I try to crank out SO much content that I’d prefer to have my 1,000 words be pretty good than have my 400 words be “almost perfect.” That being said, I like your ideas. Please stay engaged on the blog, I’d love to hear your comments about other posts! Fred

  3. Katherine on May 30th, 2011 4:19 pm

    Your blog & Karen’s comments are both inspiring. My blogs usually are about 600 or 700 words twice, sometimes 3x a week. I don’t edit my blog much. I’m a little shy though — I want my content to be really helpful and good — so I don’t write every day — thinking I may not be able to provide that much great content. I research a bit & keep notes — so my blogs take more like an hour or two each — and sometimes are closer to 1000 words. Do you think it really helps that much for traffic and ranking to write every single day?

  4. Karen Little on May 31st, 2011 1:34 am

    Fred’s article recommended “speed writing,” and I added “speed editing,” where the writing production is done under a time constraint. You know, like jogging for a half hour, versus jogging all day and into the evening.

    Writing (and editing) to stay sharp, however, is a different task than writing for publication.

    Publications set standards (word count, style, etc.). Personal publications, like blogs, sometimes have no standards and because of that, can eat away at our time without producing any reward. At this point, Fred’s other teachings show us how to focus our talents and profit from our knowledge. No matter what, to make money (or, at least be read), we have to be productive at what we do, which often requires exercising and not just writing for writing’s sake.

    With reference to writing 1000 word online articles, cut them into two or three separate articles (not page 1, 2, and 3), making sure each is distinct, clearly titled, and satisfies specific reader needs. I don’t know whether that will make Google happy, but it will reduce your anxiety related to regularly publishing great content.

  5. Fred Gleeck on May 31st, 2011 4:18 am

    Karen, interesting viewpoint. Not one I agree with. I think that pre-determining length for anything makes little sense. Do it until it’s done. Let that length be determined by the material and not an “artificial” word count.

  6. Katherine on May 31st, 2011 4:25 am

    Yes, of course, I know the blog is about speed writing. I believe I’d just read another blog before this one about how important Fred thinks it is to blog every day.

    I’ve been published too. Editing is probably what I do best. I’m editing a health expert’s ebook right now. I belong to Internet Writers’ Workshop, the oldest online writers’ group.

    I have some experience in these areas, and my 2-year degree is in Journalism. Blog writing is not Science Journal writing, grant writing, magazine article writing … but it still needs to be good.

    And specific goals for the blog are necessary. The reason I ask again, Fred, do you reeallly think we need to blog every day to get the traffic and ranking?

  7. Karen Little on May 31st, 2011 3:29 pm

    For personal writing, one doesn’t need to predetermine a word count. If one is trying to earn a living writing, however, the time one takes producing copy (writing, photography, video, etc.) has to be weighed against the time it takes to run a business (Fred’s advice). Sometimes bloggers just go on and on and on, but that is NOT at issue here, nor is it related to my response.

    The suggestion I made, unfortunately, was not clear. As I understood Katherine’s question, she was concerned about how much writing she needed to do to generate traffic and ranking, which I assume implicated Google.

    According to her reply, she posts well-researched, 600- to 1000-word articles three times a week. Google loves clear titles and related key words in article content. If she wrote as usual, but divided her writing into clearly titled 300- to 400-word articles, she could publish daily and get more Google bang. She’d still be writing and publishing the same number of words, but she’d generate more unique articles. As a bonus, her readers might also love tuning in daily if she, indeed, supplied thoroughly-researched, high quality content.

    Even though her articles would be published separately, they can be connected by using “For more information see…” or “The next article on the subject is …” links.

  8. Katherine on May 31st, 2011 8:47 pm

    Thanks for the tips, Karen — good suggestions. My blogs are not all well-researched and high quality per se — but give it a good try. Today’s blog took 3 hours too! My immediate goal is to get 20 visitors a day. You have a nice website / blog.

  9. Fred Gleeck on June 1st, 2011 6:48 pm

    Karen, I am sitting with one of the world’s top search engine experts as I write this. There is a LOT to getting Google rankings. Length of articles is a component of ranking. He says that ranking for a keyword is ideally 800-1200 words. There is SO much more to this. I suggest anyone who has an interest buy the product we are recording this coming weekend. It will be 3 days PACKED with this stuff. In general, he tells me that LONGER is BETTER to get a keyword ranked. The more competitive the keyword, the longer the post should be.

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