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Are you TOO OLD for Information Marketing?

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Is information marketing a “young person’s” game? Not in my opinion. Learning how to effectively market and sell info products has very LITTLE to do with how old you are. it’s all about how open you are to learning new concepts and ideas.

I get a huge kick out of people who make a big deal about age. in either direction. Lots of people claim you’re TOO OLD for this or MUCH too young for that.


Ridiculous if you ask me. If Colonel Sanders started KFC when he was 65 and Mark Zuckerberg was a Billionaire by age 25, is it really relevant to even concern yourself with how old you are?

I think not.

The real question for me is MENTAL age. There are some people who are around my age who act REALLY OLD! Whenever I think about myself, I never picture myself as much over 30. Why? Because for me I clearly don’t ACT like I’m 50 or even 30 for that matter.

What about you?

If you’re the type of person who isn’t interested in learning new technology, then clearly, information marketing is NOT for you. To fully grasp the latest concepts in the field, it requires someone with an open mind. Someone willing to learn. Someone willing to try and figure things out.

I can think of one of my colleagues in particular who is about my age. It never ceases to amaze me how much OLDER he ‘feels” to me. It may have something to do with the fact that I try and keep myself in pretty good physical shape. My Dad was BOUNDING up stairs well into his LATE seventies.

When I interviewed Vinton Cerf (one of the founders of the internet) not too long ago, I was struck by how young he seemed. It was both his zest for learning and his child-like fascination with the world and technology in particular. He happens to be 68! Why doesn’t he act his age??

I hope I never do.

So, when you think about whether or not selling info products is right for YOU. Forget about your Chronological age. Instead, think about your MENTAL age. If you’re an OLD person, it’s probably not right for you.

One of my more recent Fred Info Bootcamp attendees was pushing 90 years old. He’s a plastic surgeon who wanted to learn how to information marketing correctly. He is clearly another great example of mental age being more important than chronological age.

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