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I read a lot. I read a WHOLE lot. Usually about 2 or 3 books a week. Some fiction, some non-fiction, but I’m always reading. I’ve written a number of books as well. From all of this reading and writing I’m seeing a trend. Take a look at Seth Godin’s book “The Dip” or Maria Shriver’s latest book called: “Just Who Will You Be?”

The first thing you notice if you pick either of these books up in a bookstore is that they are both REALLY short. You shouldn’t be surprised. We live in an MTV generation. People want their information or entertainment and they want is FAST. They want it NOW! They want it spoon fed!

Both of these books do a tremendous job of doing just that.

The tip that I give you is to copy what they have done. The trend in business how-to books and self help will be in the direction of smaller and more condensed. Single topics. Easy to read. Quick to finish. 

If you’re in the process of writing a book yourself, this is my advice: KEEP IT SHORT!

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Information Marketing

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