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Choices for Information Marketing Partnerships

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Anyone in the information marketing field needs to figure out how they will structure a partnership before the need even arises. When it does, you’ll be prepared and know what and how to do things. As someone who’s been marketing and selling info products for more than 25 years, I’d like to give you my tips on this subject.

1. Always TRY to find a way to make your partnerships a 50-50 deal. IF you can it will always make both parties feel both equal and comfortable. In order to make this equitable it may involve splitting up the work in such a way to make the arrangement equitable.

2.Work only with people you can “play poker with over the phone.” The last thing you want to do is spend your time worrying about whether or not someone is taking advantage of you. HOW do you know if someone is the “right” kind of person? You can never REALLY know, but trust your gut. If it doesn’t feel right, it’s probably not.

3. Give more than you should. I always like to make any arrangement VERY favorable for the other party. This way the other party never feels taken advantage of. Sure, you can make it so you are ALWAYS the one who “wins” the negotiation, but in the end, you won’t really win. Make it fair and give MORE than what someone would expect.

4. Let your “partner” collect the money. In almost every case, I let the other party collect the money. Why? Because doing things this way makes it so that I can NEVER be accused of any financial impropriety. When the other party is collecting the cash, I can never be accused of doing anything wrong.

5. Look for complimentary skills. Although you may be tempted to work with people who are LIKE YOU, they may not be the BEST match. Instead, search out partners who are different than you. You’ll be better off and won’t tend to make the same mistakes.

These are 5 things you need to consider when partnering in the information marketing business. Follow these guidelines and you’ll be a lot better off.

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