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Creating Your Own Info Products

Information Marketing

When you get started as an information marketer, you have some choices to make. One of the first will be whether to create your own products or to license or “use” someone else’s.

I suggest you create your own. 

Not that there is anything wrong with licensing or affiliating with other people’s products. It’s just that when YOU own your content, you are in greater control of the process and you are building a business that will have some equity value.

The products YOU create will be saleable at some point in the future if you ever decide to sell your business or a portion of it.

Creating your own info products can be intimidating if you have never done it before. When you get started, you are faced with some choices. Should you do a book or ebook? Should you first do an audio or video product? Or, should you do some kind of event like a seminar to get started.

My suggestion for the novice is to do an audio program.

Within the category of audio, you now have some choices. You can do one of three things to create your audio program:

1. Sit in a studio (or somewhere like a studio) and talk into a microphone.

Even if you are a VERY gifted speaker, this is tough to pull off effectively. Even someone like Tony Robbins is tough to listen to doing a “solo” act where he is talking to you via a studio recording.

2. Record a seminar or other event.

This is a good option provided you make sure that you repeat the questions when asked and to have good recording equipment set up that will allow the listener to clearly hear the audience questions.

3. Record an interview.

This is my suggestion for what MOST people should do first. Although many people aren’t expert interviewers (if you want to learn HOW to interview people like a pro go to:, it’s a good place to start. You can either do it in person or over the phone and you can ask someone a list of questions that you have pre-prepared.

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