Design Your Book Professionally
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Leaf through any home decorating magazine or walk through any show home and you can see that the work of an interior designer makes a difference in the way a home looks inside. Some homeowners have professional-level skills, but the touch of a professional is usually quite noticeable.
The same thing is true of the “interior design” of your book, as an e-book , a hardcover or a paperback. You‘ll want to design your book professionally for the best reader experience. Fortunately, that is no longer an expensive proposition, thanks to digital templates.
Basically, all you have to do is write your book and then use a pre-designed template (costing less than $50) to turn it into a book that looks familiar and authoritative to your readers. Familiarity is actually quite important in the book business. Readers want to READ novel ideas, but they want them served-up in a comfortably familiar manner.
Book designers know what readers are comfortable with, meaning the trends and styles in use at any particular time. Typefaces (fonts), type sizes, percentage of white space and number of pages are just a few items that contribute to readability and a pleasant reader experience.
The primary thing to keep in mind is that you don’t want to take your hard work and present it in a format as dated as handouts fresh off a mimeograph machine. Remember those? If you are going to write a dynamic book and put it out there to build your information marketing business you want it to dress the part so that it lends credibility to your brand, and avoids detracting from it.