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Domain Names and Selling Info Products

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I just got an email from a guy who was trying to sell some domain names related to the publishing field. He had a number of domain names he was offering. Being the curious kinda guy I am, I asked him how much he wanted for them.

He got back to me saying he wanted $300 for each of them.

I got back to him asking him for his numbers for each domain. I wanted to know how much traffic each of the domain names was generating. His response was that none of the domain names was active and he didn’t know the answer to my question.

Bad answer.

If you’re trying to sell me a domain name, you have to know how much “type in” traffic the name gets, even if you don’t have the domain UP and RUNNING. Although I can’t tell you how to set up your domain names to do this, I DO know that my webmaster can, if I so chose to do so, compile these statistics from domain names that I own, even if there is no site set up.

All of the domain names he listed for me were not names that anyone would normally type in. I can only assume that this person either did NOT have the data on traffic or was concealing the numbers.

How is this discussion helpful to you?

First off, a good domain name is important. Essential? NO. Important? Yes.

If you own the “dead center” keyword(s) in a domain form like my buddy Ron Pramschufer. You’re in good shape. He owns If your business is related to the self publishing field, this is an EXCELLENT domain name.

Take that and the great content that Ron has put together and you have a winning combination. Take those two elements and add a lot of inbound links from credible OTHER domains and sites and you have an UNBEATABLE combination.

If you don’t own a killer domain name it MAY make sense to buy an existing name. BUT, make sure you do your research before buying. You should consider buying if the name is generating TYPE IN traffic and if it’s a name that is an exact match for your dead center keywords.

I would encourage you to ONLY buy .com domains. I would also encourage you to make sure and use an escrow company like IF you buy. This way you won’t get taken to the cleaners.

How much should you be prepared to pay for a domain name? I hate to do this to you but . . . IT DEPENDS.

On a LOT of factors.

If you get to the point where you are considering spending more than $500, get in touch with me via email. I may be able to help you. A great domain name MAY be worth buying if the circumstances are right.

Any comments? Please leave them here!

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2 Responses to “Domain Names and Selling Info Products”

  1. Jason Bax on October 20th, 2010 11:41 pm

    I agree with everything, Fred, except…

    1. For SEO ranking purposes .net’s and .org’s have virtually the same weight

    2. The UK, Europe and Australia DO NOT appreciate the .COM. If fact they shy away from them. Whether they are being ethnocentric or we in North America it doesn’t matter.

    I wanted my show BusinessUnusual.Net to appeal to a broader international audience so I avoided the .COM

    3. If you want to rank high in search for a specific country it’s a good idea to use the TLD for that country.

    BUT, I agree you don’t want to pay an amount for a domain based the potential the owner thinks it has.

    Every domain has an intrinsic value that you can calculate fairly accurately.


  2. Fred Gleeck on October 25th, 2010 4:16 pm

    Jason, interesting comments. Can you produce some DATA to support your points? I’d like to seem them. Anecdotal evidence is interesting, but I’d like to see the NUMERICAL data to support your assertions.

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