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Give away your stuff for free? Are you kidding. NO, not at all!
Free Ebooks are a perfect way to get your info products out to your target market and hopefully generate a good bit of buzz.
Most inexperienced info marketers will ask why it makes sense to GIVE STUFF AWAY FOR FREE. A question like that indicates that the person does not understand the concept of “back-end” or lifetime customer value.
You need not make money on the first product that you offer to your market. And, if you are going to give something away it makes sense that it be an ebook. Free ebooks cost you NOTHING.
You don’t have to give something away that has any hard cost so free ebooks are the perfect option for you!
It may not be the best idea in every case, but every info product marketer should at least give serious consideration to a free ebook.
If you do decide to go that route, make sure that you have a few things in place:
1. Get a person’s email address in exchange for the free ebook.
2. Don’t give away crap. Make it a decent ebook. If you don’t everyone will assume that everything else you produce isn’t worth paying for either.
3. Generously sprinkle bounceback offers throughout your ebook.