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Getting Reader Comments On Your Info Products Blog

Information Marketing

Since I’ve been blogging since 2004, there are a lot of comments stacked up on my blog posts. But getting reader comments on your info products blog, especially on one particular post is a special skill. Daren Rowse of ProBlogger has that skill, and he posted about it lately:

“Community increases page views. If someone leaves a comment on your blog, on most blogs that means 2 page views instead of 1. That person is also more likely to return to see if others leave a comment responding to theirs so you’re up to 2, 4 or 5 page views (and even more if a conversation between readers emerges).”

info marketing blog response

Getting Reader Comments On Your Info Products Blog

This is truly a valuable tip. Don’t miss it here, because Rowse is wildly successful in building his own online community. He knows what he’s talking about, and he has distilled his advice into the following points:

“1. Community increases your blog’s usefulness

2. Community builds social proof

3. Community increases page views

4. Community makes your blog more attractive to advertisers

5. Community makes your blog easier to create and sell products [BINGO! This is where information marketers can really shine if they build a community on their blogs.]”

Rowse has a few more points, but I want to stop with #5 because it is the most relevant to what we do, or what we SHOULD DO if we want a willing and eager audience for our information products. Creating products specifically for your community is the absolute best way to know how to create them in the first place. You can use the comments and the questions on your blog to grasp what your people need from you. It’s just ideal.

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