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Hardware to Do Info Marketing Audio Interviews by Phone

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Every time I get a chance, I chat with the folks at B&H Photo. If you’re in the business of selling information, they are worth getting to know. They’re the largest retailer of audio and video equipment on the planet. Or . . . so they say!

One of the nicest things about B&H is that they understand service. Whether you call them on the phone or visit them in person, they are always willing to help. REGARDLESS of whether or not you buy.

On a recent trip into the store, I learned some things I think you’ll find interesting if you’re doing information marketing.

One of the easiest ways to create an info product is to record an interview. It would be nice if you could do them all in person, but no one has the time. Most people do them by phone.

When recording your interviews on the phone, you have numerous options. Let’s start with the FREE one. You can use They will allow you to have up to 100 people on your call AND you can record those calls.

Even if you choose to just have yourself and your interview subject on the phone, you can record your conversation. The quality of the recording is OK. For the price you’ll pay, it’s GREAT!

The next option is to use some “gadgets” to record your interview. This is where the folks at B&H can help. They have a number of different solutions at a variety of different price points.

The biggest issue with recording a phone conversation is separating the channels. You want to create two channels. One for you and one for the person you’re interviewing. In most cases, the volume for your interviewee will be substantially weaker than for YOU, the interviewer. Thus the need to separate the signal. That way you can goose up the volume for just one of you.

On my recent trip into the store, I asked one of their audio guys for the CHEAPEST solution. Here is what he told me. You can get a decent solution for just over $100. To put this together, you’ll need a few different components. First, you’ll need a basic phone. Get a super cheap “regular” phone. Using the old standard land line phone, you’ll also need access to a land line itself.

The next item on your list is a small mixer. This will allow you to take the two different signals and MIX them together after adjusting the volume on each to make them relatively equal. The mixer he suggested is the Behringer XENYX 802 8-CH 2-BUS Mixer/Reg. The B&H SKU for this item is BEX802/802. Cost: $50.

You’ll also need what’s called a Phone Tap. This will take the signal coming out of the phone and separate it into two separate channels. For this you’ll need the JK Quick Tap Telephone Handset Tap/Reg. B&H code: JKQT/QT. Cost: $55.

To attach the two of these items you’ll need a cable. The cable you’ll want is a Comprehensive-C Stereo Mini/M to XLR/M Cable. A 3 foot cable is all you’ll need. Use the B&H SKU: COCSMMXM3/XLR. Cost: $10.

Lastly, you’ll need to get a basic phone. One of the “old” kinds. The ones you use if you have a land line. Depending on where you go to get this (and you can pick one up at Target or Walgreens) you’ll pay around $10.

Your total cost will be just over $100 and you’ll be ready to record your interviews. Although this is not the HIGHEST end solutions to recording interviews, it’s a great place to start. At some point soon, I’ll try and put a video together for you using all the pieces.

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Filed under: Blog > Information Marketing

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