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I am constantly on the lookout for ways to improve, although I’ve been a professional speaker for a long time. There is ALWAYS room for improvement. If you’re looking for ways to improve yourself as a speaker to sell more info products, I’m your guy.

But I also listen to other people in order to sharpen my game and help you sharpen yours.  One of my joint venture partners shared this article by Nick Morgan because he thinks it is what we all need to remember when we speak in public.

Avish Parashar and I have been working together successfully for a while now, and so I pay attention when he forwards articles he likes.

Nick Morgan’s article can easily be summarized in three main points:

story telling information marketer

Real Stories, Real Emotions

  1. Tell more real stories, not flimsy anecdotes.  Nick says, “Real stories have a hero, a conflict and a story arc…” Ponder that for a moment because it’s likely to have deep impact on your presentation style.
  2. DO NOT use whiteboards, marker pads or even PowerPoint presentations any more. Use videos. Quoting Nick again, “If a picture is worth a mythical 1,000 words, then a video is worth 10,000 pictures.”
  3. Engender real emotion with your real stories, which is most effectively done by making each person in the audience the hero of the story, definitely not YOU.  Per Nick, “…figure out how to tell your stories so that the audience can imagine itself as the hero, and get inspired to act accordingly.”

Whew!  I’d say, “back to the drawing board,” but that would not be consistent with Nick’s advice, now would it?

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