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In Information Marketing DOING is not TEACHING

Information Marketing

There are a lot of people who do very well selling info products. There are very FEW who do well TEACHING OTHERS how to sell info products.

People in this field sometimes make some faulty assumptions. The major one relates to the doing vs. teaching issue. Teaching is a skill. Some people have it and some people don’t. Some can learn it. Many cannot. Why would YOU want to go to someone’s seminar who is good at DOING and not at teaching? The only thing that will do is PISS YOU OFF!

Imagine yourself sitting at a seminar or event and listening to your INSTRUCTOR tell you about all the money he’s made and all the great things he’s done. One problem. He can’t teach YOU how to do it. His problem is that he’s not a teacher.

This happens in the golf world all the time. There are a lot of very good golfers. VERY few of them can teach the game of golf. Luckily, in this world, most of them know it.

So, when making a decision on an instructor, it’s perfectly OK to take a look at how well they DO what they are teaching. BUT, it’s even more important to investigate how good a teacher they are. Many people can DO, but VERY few can teach.

What’s your goal? Are you trying to learn or do you want to hang out with people who can blow money on 5 Star restaurants? I’m a peanut butter and jelly guy myself. I love to make money. I HATE to spend it.

I remember being in a group of very well known, high-powered internet marketers 10 years ago. They were all BLOWING hundreds of dollars on meals. I couldn’t relate. This just isn’t me. I don’t spend my money that way. I don’t care how much money I have or make, it doesn’t work for me.

In that group, two people are now dead. They died YOUNG. In that same group I can tell you that NONE of them are very good teachers. They tend to be obnoxious and arrogant. Some people are attracted to these types. BUT, as teachers? I don’t get it.

IF you want to learn how to do something, look for people who know how to TEACH. I can tell you from experience, it’s a RARE commodity.

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