Information Marketing and Reality
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Infomercials have been commonplace on TV and on the web for a long time. Insomniacs watching all-night TV have been exposed to tons of valuable information, from no-money-down real estate investing to the miracle of correct skin care. They were the first ones to benefit from this free education before the internet came along, but now anybody can get the same thing 24/7 on the web.
I REALLY need to talk about information marketing and reality. It’s a sore subject with me, and I’ve made that clear to all my clients and customers, as well as everyone listening to me rant occasionally at a seminar.
Fake doctors are illegal. They go to prison if convicted. Purveyors of fake info products do not suffer the same fate, at least it is rare, and then it usually involves the FTC. My point is that there are plenty of fake and quack info marketers eager to sell you all kinds of products and programs.
I am not naming names, and I am not trying to put myself on a pedestal. What I am saying is that there are some good dog training info products that show you how to train your dog. Someone who trains dogs made those videos and knows what he or she is doing. It’s obvious. You can see the skills in action.
Please, I implore you, expect the same from anyone who promises to teach you information marketing. Watch what that person is actually doing (or not doing), don’t just listen to his or her excitement on a web video or impassioned blog post. Stand back and see the forest, not just the tree. Don’t get lost out in the woods.