Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Information Marketing Learning Systems

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Build Your Info Products Business

This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.

I just spent the last 48 hours in a room with the consultants who catapulted Scott Brown into the Senate seat. He was the guy who beat Martha Cokley for the “Ted Kennedy” seat in Massachusetts. All I could think of while I was sitting in the room sucking up all the new information was: How could I turn this experience into a product?

The guy who led the session was from something called the Shawmut group. His name is Rob Cole. He KNEW his stuff! It was fun to sit in on a learning session as the student and not the instructor or seminar leader. Particularly with someone who REALLY knew his stuff. He was NOT a POSER!

Rob went through the presentation to show the group how to put together and structure a campaign. He used a chart to illustrate the structure of the campaign. His famous: “7 boxes plus one”. As someone who does a ton of info products, I resonated with a 7 STEP program. It made sense. The “plus one” was a nice additional touch.

If you’re going to to do products, KNOW your stuff. Also, know how to structure your products. A list is good. Structure is important. Knowing how to put the steps in order: equally important. As you put an info product together, think of what you’re doing as a LEARNING SYSTEM. A way to show people HOW to DO something.

As you put together your product, think of it as an information learning system.

Information Marketing

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