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Information Marketing: The 168 Hour Work Week

Information Marketing

After seeing Tim Ferriss speak at the recent N.S.A. convention, I got to thinking.

The premise of the book is that everyone wants to work less and live more. He detailed his strategies to be able to do just that. Spend less time working and more time “playing.”

BUT, in his model, he still does 4 hours of WORK each week. Frankly, I don’t even want to WORK that much.

So, I guess we need a definition of the word WORK.

For me that would be: engaging oneself in some kind of activity that is not pleasant to generate cash to pay the bills and put food on the table.

Again, for me, 4 hours of this type of activity would be painful. I don’t like doing anything that is unpleasant unless it is mandated by law. Paying taxes would be one good example.

BUT, what if you could find ways to generate revenue all day AND all night that you found pleasant and  enjoyable to do.

This is the difference between Tim’s 4-Hour Work Week concept and MY 168 Hour Work Week Concept. For me, it’s all about figuring out ways to make money from things I already ENJOY doing. Things that are inherently pleasurable to me.

I guess the 4-Hour work week concept is good for people who want to do a LITTLE bit of work, but it’s NOT for me.

I want to spend every hour of every day of every week having fun. I then want to find a way to make money doing everything that I enjoy. Even while I sleep.

I’ll bet you feel the same way!

Here are the things I enjoy doing:



Creating Information Products

Interviewing Experts on Topics


Eating Indian Food


Watching Good Movies


Helping Others

It just so happens that this list also describes and details my various revenue sources. 

In my model, the 168 Hour Work Week, I am getting paid to do things at all times that I find inherently pleasurable.

I do not do ANYTHING that I don’t enjoy doing. BUT, I try and find a way to get each one of these activities to make me money.

This is the way I want to live. I want to do what I love to do and get paid well for it. 

Sorry Tim, but I can’t stand the thought of even “WORKING” 4 hours a week!

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