Information Marketing Webinars
I just finished hosting my third of fourth (not quite sure) webinar for my info products proteges. It went extremely well and it was the first time that we opened it up to spectators and NON proteges. Those who were proteges were allowed to ask questions and actively participate while all others were there strictly as spectators.
Everyone was asked to send their questions, if they had any to firstname.lastname@example.org This is Dave Fadorsen’s email address. He is one of my proteges who is handling products related to info product marketing. Dave has also been “charged” with setting up the webinars. And, he’s doing a great job.
What makes this work so well is that people get a chance to listen in on a very lively discussion about a whole slew of topics related to information marketing. On tonight’s call we talked specifically about a number of things.
They included, keyword research, niche selection, blogging and backlinking. We also discussed how important SEO is to your success. BUT, as important as search engine optimization may be, unless you can get people to buy something when they go to your site, it doesn’t matter!!
At the end of the call, I asked all the proteges to RATE the call as to it’s quality and effectiveness. Avish Parashar, who has a pretty strong techie background moved up from a 2 last week to a 5 tonight. Others rated it either a 7, 8, or 9. Good numbers and a very productive call.
Those who were spectating I asked a favor. If they liked the call, I asked them to spread the word to their friends. The problem with most calls and webinars in the info products sales area is that they are completely geared towards selling something. This call was not. It was all about GIVING information to those who were present.
In my next blog post, I’ll give out the specific info for people to sign up to be on the webinars.