How NOT to Approach Information Marketers
If you sell info products, you are probably on Facebook. You may have a personal site AND a business site or just a personal site. Earlier today I got an email (through FB) from a guy asking me to promote a new book of his. I’d like to give you an example of how NOT to do things. This is textbook!
The email from this person tells me he is trying to make the book an Amazon Best Seller. YIKES, not another one of those BOGUS, ARTIFICIAL promotions! I thought those had died. What was worse, the date for me to help him promote this event is TODAY. NO warning whatsoever.
Another “minor” thing: I don’t know this guy! I MAY have met him at some speaking engagement or event, but his name and picture didn’t cause me to say: “Oh yeah, him!” I had NO recollection of his face or name. There is a principle called SEDUCTION. In most physical relations that eventually develop, this is part of the process. It’s also true with friendships and business relationships, they have to be DEVELOPED over TIME.
Next problem. I went to the website he had set up to promote the book. HYPE, HYPE, HYPE! This may work for some people who are into the whole RA-RA thing, but it won’t work for me and my audience. This guy did NOT do his homework. This kind of an approach with me will result in LAUGHTER, not CURIOSITY! I don’t think that was what he was going for. At least I HOPE not.
So, when YOU want to approach someone you DON’T know, make sure and do these things first:
1. Get to know them. Slowly. Don’t try and barge in their front door and announce your entrance. For most people this strategy will NOT work.
2. Get to know their work. Read their blog. Read their books. Get a FEEL for who they are and their business and/or life philosophy.
3. Build a relationship over time. Seduce them. AND, be PATIENT. It won’t happen overnight.
4. Understand THEIR market and IF your product or service fits, then suggest it when appropriate.
There you have it. I’d like to share the name here to SHOW you what happened, but that would NOT be appropriate!