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Information Marketing MUST HAVE Technology

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Whenever I meet people at one of my seminars or events related to information marketing, I always get a lot of questions about what TOOLS I’m using to do my work. I’d like to share with you some of the basic tools that EVERYONE who markets and sells info products SHOULD have.

1. A Shopping Cart System. No matter who you are and what kinds of info products you market and sell, you have to have a system to take orders, track orders, send out auto-responders, etc. For me, I use and recommend WebMarketingMagic. This MY private label for this software. It’s simple and easy to use and I recommend it because of those two facts.

2. A Video Email System. I’ve told you about this before. Video email is much more effective in getting people to respond to any offer you make them. It only makes sense. You can get a basic video email account for $10 a month with no contract through

3. Live Broadcasting System. If you sell content, you need to have a way to communicate with your audience at any time you want. Having a live broadcast system is essential for you. Imagine being able to get on YOUR TV station anytime you want and broadcast your message. Powerful. Again, this can be found at:

4. If you’re in this business of selling information, you will need to capture what you do on your screen to show your customers and prospects HOW to do something. For this I recommend: This is what I use for the Mac. There is also another one for the PC called Camtasia, but as a Mac user, I’ve only seen it, not used it.

5. A MAC computer. Don’t turn off here if you’re a PC user. Keep your PC. I wish I had one some of the time to see how things are done differently. As an information marketer, the Mac has the simplest and easiest tools to use. You don’t need FANCY and COMPLICATED software to produce info products. All you need are tools you can work with that are simple.

6. IMovie and ITunes. Following up on the last item, I use these two pieces of software to do all of my audios and videos in my business. Nothing fancier is necessary.

7. Word Processing Software. Although I’d like to say you should get a Mac product here, I’d be lying. I still use MS Word. Hate it, but use it.

8. Presentation Software. I make a lot of use of Keynote AND POWERPOINT. When you create presentations you’ll need one or both of these depending on the whether or not you’re a PC or Mac person. EVEN if you’re a Mac person, you’ll need to have Powerpoint. Luckily, Keynote can export files to Powerpoint, quickly and easily.

Those are the MOST important technology items you’ll need as an information marketer. If you have any questions, please submit them as comments here.

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7 Responses to “Information Marketing MUST HAVE Technology”

  1. Jason on August 13th, 2010 7:43 pm

    Hi Fred,

    For your word processing, check out I use this much more than word. The software provides a fast solution to embed hyperlinks and generate PDFs – in seconds! (Which is awesome.)

    But the best part, it’s free!

  2. Fred Gleeck on August 14th, 2010 4:24 am

    Jason, as someone who will ALWAYS look for a way to get around Bill Gates and his software, I have yet to try and use Open Office. I may now start. Thanks!

  3. Stanley Dumanig on August 16th, 2010 7:46 am

    As a MAC user, I highly suggest you use than OpenOffice.

    Basically, both are the same but NeoOffice is more of a Maclike app than Openoffice which looks like a Windows/PC app.

  4. Steve Hughes on August 16th, 2010 7:49 pm


    Great stuff as always.

    The only caveat I would add is I would highly recommend Final Cut Express ($199) for video editing. While iMovie can help you make nice videos, FCE gives the info marketer a gazillion more options like:
    – Large number of effects that can be fine tuned and customized.
    – Full audio mixer and the ability to freely position video.
    – TImeline based editing making narrative creations easy.
    – Unlimited control of text and titles.

    Either way, Mac is the only way to go!

  5. Stanley on August 16th, 2010 8:13 pm

    @Steve: I’m a fairly good Final Cut PRO user. Since the Express version is just a stripped down version of the PRO I think I know its capabilities and limitations.

    However, FCE for info marketers is an overkill. I agree with Fred in doing the most part of videos in iMovie. If info marketers need fancy videos then they should outsource it since its not a good way of spending their TIME.

    My 2 cents…

  6. Fred Gleeck on August 17th, 2010 4:43 am

    Sorry Steve, I would never recommend that anyone who is serious about INFORMATION MARKETING get involved with Final Cut or Final Cut Express. This coming from someone who has a JV going with someone who is in the film business. IMovie is ALL any information marketer needs. FULL STOP. To spend time learning a more complicated piece of software is, IMHO, a complete and utter waste of time. Stick with a Mac. Stick with Imovie. Spend the remaining time on learning skills to sell more info products. Steve, for someone like you who knows the program, fine. For others just getting started, spend your time wisely . . . on MARKETING and driving traffic to your site or sites.

  7. Video Information Products Are Not For Everybody on February 6th, 2013 2:29 am

    […] that reaches deep into the emotional level of the reader also provides an experience. In fact, information products that are written directly to a target market with particular needs should elicit emotion and […]

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