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Interview with Tim Wu – Author of THE MASTER SWITCH

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6 Responses to “Interview with Tim Wu – Author of THE MASTER SWITCH”

  1. Ted Robinson on January 15th, 2011 8:34 pm

    Hi Fred, This was one of your very best, informative and helpful interviews I’ve seen so far. Professor Wu is obviously very well informed, insightful and obviously intelligent. His insights were excellent and your interviewing talents shined with him. Kudos to both of you.

    Thanks again,

  2. John La Tourrette, PhD on January 16th, 2011 12:35 am

    Hi Fred,

    First, let me thank you for having him on your “Fred Gleeck Insights”.

    I appreciate that.


    Actually the biggest thing I got out of the Tim Wu interview that was “usable” was his comment about you being “the King of Content”.

    That title, that model/formula of USP, with minor alterations, can be used in just about any field, positioning anyone with what they are doing in their own particular industry to seemingly be on top of the pile of competitors.

    I found that ‘idea’ very interesting.

    ie, “The King of Internet copywriting”, “the King of Vital Cavity Strikes”, “the King of Covert Influence”, “The King Wizard of Opt-In Page Magic”, etc.

    As far as the skype session, Wu did a brief history lesson explaining what has happened historically and what might or might not happen with E-books,ie, “…E-books ‘might’ really open up…”

    But there are a minimum of 5 other directions (there are more) that really need to be covered with precision for anyone to get valid and workable information that they can use.

    (You have covered them in your materials, and so has BB)

    Wu covered one of them in generalities (time constraints, I’m sure), the historical data of E-books (and a tiny bit about audio and video)…

    …which was interesting, sort of.

    Again I do “thank you” for getting him here.

    And I’ve ordered his book.

    PS just an aside note. I’ve not been to your page before (just your email list), and that purpose of “attraction” was done rather well. Now I’m here I’ll browse awhile.

  3. Fred Gleeck on January 16th, 2011 8:23 pm

    Ted, Thanks. He was a pleasure to interview and had a lot of good stuff to say!

  4. Fred Gleeck on January 16th, 2011 8:28 pm

    John, thanks! I like the fact that he referred to me by my SELF DESIGNATED moniker of the “King of Content.” Thanks for checking out the site in more detail. PLENTY more to come! Best, Fred

  5. Gogo | Small Business Coach on January 17th, 2011 7:50 pm

    Hey Fred,

    Thanks for a great interview. I’m definitely going to set aside some time to read Tim’s book.

    Gogo Erekosima

  6. Fred Gleeck on January 18th, 2011 3:14 am

    Gogo, Thanks. Tim Wu is a super-smart guy who is always ahead of the curve. Glad you liked it!

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