Your SINGLE BIGGEST ASSET in Information Marketing
If you sell info products, you were 99% certain that I would say: YOUR LIST! Sorry, but thanks for playing! Although your list is super important it’s not the most important thing you have to guard and protect in this business.
IF you were to say your CONTENT, I would also thank you for trying but ask you to choose another selection at this point. I’m big on content and the value you give people, but it would not land in position NUMBER 1.
What about conversion rates? Those are certainly critical, aren’t they? Sure, but again, they miss hitting the TOP mark.
I could go on and on listing all of the various IMPORTANT elements of building an info marketing business but NONE of them would be as important as the one I’m thinking about.
Here is my example to illustrate my point. In the past few weeks I have gotten a number of interesting invitations. One was to speak to a large group of people in an online forum. Another was to participate physically in a panel at some event. Still another one, just before writing this post, asked me to give them my ideas for a new concept they were launching.
When I clicked on the link, I saw a list of people that I’ve seen MANY times before. I like to call them the internet marketing CABAL. That group of people who always seem to roam together. Sucking money out of people’s wallets faster than the OLD Roger Clemmons could throw a juiced up (now we learn) FASTBALL.
One of the people on this list I KNOW to be a crook. He took a friend’s DVD and sold it as his own. Copyright violation, PLAIN and simple. Another guy is someone who I will no longer even shake hands with for fear I might CATCH something.
In short, it was a group that I would NOT want my name associated with in any manner shape or form. Had I chosen to participate in this project, I’m CERTAIN that some good things may have resulted. Links to my site, more pubic exposure, etc.
I chose to say NO because of that SINGLE BIGGEST ASSET that I want to maintain. It’s MORE precious to me than any of the other elements I’ve covered here.
What is it? My REPUTATION.
As George Washington once said: Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.
Amen to that!