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Information Products Business Plan

Information Marketing

Any and everyone who markets and sells information needs a plan. A business plan. Selling info products is thought by some to be a simple game that requires little planning. Nothing could be further from the truth. This is a REAL business and requires a REAL plan.

As I see it, here are the steps you need to include in any business plan for your info products business.

What market will you try and sell to? You need to come up with a very specific target group. The best way to do this is to figure out what keywords would precisely target the group you are “going after.” For this blog, my exact group is INFORMATION MARKETING. This is exactly the group that I am seeking to find, talk to and sell to.

There are a variety of paid tools you can use to do this. There is also our old friend Google who can get you 95% of the way there with a free tool. I suggest you start with that one. It just makes the most sense. Go to Google’s keyword tool.

The next step in your plan is to figure out exactly what this target group needs and wants. Do NOT try and shoehorn what you sell into this position. You should be selling what your target group indicates that want and will buy. How to find this out? The best way would be to survey this group. If you already had a list of people in this target group, it would be easy.

Without that list, you’ll have to find someone who is already selling to this market and assume that they have done their research. This is certainly not the ideal way to do it, but it will work in a pinch.

Your next step is to decide what form the group would want to have the products produced in. Are they the types that would prefer audio, video, book or ebook?

After you’ve decided that factor, you’ll now need to get to work producing the products themselves. When you’ve gotten to that point, you have now officially entered the market. You’ve graduated from the planning stage to the implementing stage.

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