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Mark Shaefer at BusinessGrow wrote a great post about developing a business strategy to deal with the moving targets that are ever-present today. Schaefer offers five specific questions to help business owners keep on step ahead in business:

“If you are still heads-down, working like crazy without taking the time to assess the world around you, you might be making a deadly business mistake. Here are five questions to reflect on:

How am I spending my time today compared to a year ago?   What is the biggest internal threat to my business? Is it resources? Keeping up with change? A lack of focus? Turnover?

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Keep One Step Ahead In Business

What is the biggest external threat to my business? New competitors? New expectations? Problems with the economy?

How have my competitors changed? Do I even know who my competitors are right now?

What are my customer’s under-served or un-met wants and needs? Do I think I know, or have I really asked them?”

Some of these questions may be more attuned to businesses larger than your own information marketing business, especially if you are a solo entrepreneur right now. But I assure you, this one is key – “How am I spending my time today compared to a year ago?”  EVERYBODY should be asking that question and facing the truthful answers at least once a month.

In the past, I would have said that asking that question on a quarterly basis would be sufficient. But not anymore. Things are changing and moving too fast now.  Re-assessing exactly what you are doing every month, compared to the past, is critical for success in your info products business.

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