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Likeable Dave Kerpen Revisited

Information Marketing

A while back I wrote a post about how important it is to be likeable. It mentioned Dave Kerpen’s book, Likeable Business. Well, I’m writing about him again today, so it’s likeable Dave Kerpen revisited I guess.

He posted a good article on LinkedIn, and said:

“Listening is the foundation of any good relationship. Great leaders listen to what their customers and prospects want and need, and they listen to the challenges those customers face. They listen to colleagues and are open to new ideas.”

info marketing like

Likeable Dave Kerpen Revisted

I’d be hard-pressed to come up with one more critical skill that draws people to you. Listening with your full attention is right up there at the top of the list. But Kerpen’s second point is just as important, if you ask me:

“After listening, leaders need to tell great stories in order to sell their products, but more important, in order to sell their ideas. Storytelling is what captivates people and drives them to take action. Whether you’re telling a story to one prospect over lunch, a boardroom full of people, or thousands of people through an online video – storytelling wins customers.”

Listening to your information marketing clients and customers, then weaving THEIR stories and YOUR stories together is how you create and market successful info products. This is a big key I’m sharing today, along with Dave Kerpen’s help. He calls it Likeability, but I call it old-fashioned common sense.

It just makes sense to pay attention to people because they notice that you are listening and exhibiting that you care enough to hear what they are saying, especially as regards their problems. Identifying their problems and providing solutions in your information marketing is the way you build your business.

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