More Social Media is Not Necessarily Better
I am not a social media fanatic. In some ways, I am not even a social media fan. But there’s one concept I share with those who are very active in social media, and I will quote Seth Godin because he says it best:
“Social media is a marathon, a gradual process in which you build a reputation. The best time to start was a while ago. The second best time to start is today. But turning it up to 11 isn’t going to get you there faster.”
I started my blog long before the blogging tsunami started. It firmly established me as a frontrunner in the information marketing web marathon. And, just like Seth Godin, I stick with it.
But what if you are just getting started with your information marketing business and your web presence now? Is it too late?
No, it’s never too late for excellence. But excellence is definitely the key. None of us can afford to produce low-quality content, heap it onto the web in the form of social media, articles and blog posts and expect lots of people to notice it and to care enough to buy something we offer. There is far too much competition now, so it’s not that simple.
As Godin says, “The second best time to start is today.” That makes me think about weight loss and physical fitness. The best time to start is today. Just do it. But do it wisely and well because that’s what it takes to stand out from the crowd on the web (and in the gym.)