Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

The Sales Pitch is Dead. Long Live The Sales Pitch. – Part 1

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Build Your Info Products Business

This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.

Called inbound marketing and outbound marketing, it’s all over the web that the sales pitch is dead. Long live the sales pitch. I know, I know. That probably doesn’t make any sense without an explanation.

Writing web content that lures people to respond by opting in or by making a purchase is called inbound marketing. People find articles and blog posts and landing pages and even comments as a result of their own surfing adventures, and sometimes they find yours. That is the goal of your information marketing. And it’s a good thing.

info marketing advertising directions

The Sales Pitch is Dead. Long Live The Sales Pitch.

Choosing to spend your money on AdWords or banner ads (paid forms of advertising) or spend your time by participating in teleseminars and webinars is called outbound marketing. You are getting “out there” and putting content in front of surfers for them to find when they are searching, because the search engines found it for them.

In a way, the two forms of marketing are the same on the web. But offline they are much different. I work with my clients and customers to develop a presence both online and offline in order to cover as many free and paid marketing opportunities as possible, within their budgets and time constraints.

Despite what you may read and hear about the death of advertising, it’s not true. Advertising has become much more subtle in many ways, but it is certainly not dead. Not at all.

Filed under: Blog

Cheap Domain Names Registration

Get domains name cheaper than anywhere with 24/7 customer support.

Got something to say?