Visibility Online For Information Marketers
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Mark McGuiness interviewed David Gaughran on his blog Lateral Action recently. Timely ideas regarding publishing a book and increasing visibility online for information marketers ran through the interview. Gaughran provides some hope for writers in the midst of the publishing sea changes:
“While large publishers were fighting change, self-publishers embraced e-books and built audiences. By my estimates, self-publishing has captured 25% of the US ebook market – and that’s in the space of a couple of years.
Writers have benefitted immensely from this revolution – mostly because they don’t depend on those large corporations anymore to make a living.
We can write whatever we like, and sell it to whomever we choose. And we can sell very, very cheaply and still make good money. Writers are lucky in that their production costs are extremely low when compared to musicians, and, especially, filmmakers. The only extras we need are conjured from our imaginations.”
Comparing the digital publishing business to the music business is a little risky, but there are definitely some comparisons to be made. The most significant comparison is that artists, whether they are musicians making music or writers authoring books, have far more control over their own intellectual property now than ever before.
Having more opportunity means, of course, we also have more responsibility, especially in the areas of preparing our e-books and tangible books for publication and marketing them after publication.
On that final subject, Gaughran had this to say, “Writers waste more time and money on ineffective marketing than anything else. Experienced self-publishers in particular will complain that promotion is pointless, makes them uncomfortable, or eats up too much precious writing time.”
Sounds like it’s a good time to find out what works, and stick to it.