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What Does YOUR Information Marketing “Group” Look Like?

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If you’re in the business of selling info products, seminars are part of the process. BOTH giving AND attending them. If you’re in the information marketing field, you’ll probably be involved in doing seminars. If not, I’ll be surprised.

I just came back from a 3-day seminar myself. It was being held from Friday through Sunday. I got there around 2:30 on Friday. It didn’t take me long to realize that I was surrounded by a very DIFFERENT group of people.

Definitely NOT my target market.

Do you know what YOUR target market group looks like? What do they do? How do they think? What causes them to act? Who do they listen to for advice? How much are they willing to spend on learning materials?

All of these questions are important for you to ask. You need to have answers to these questions. These and many more. Knowing how your target market would answer these questions will help you figure out how to sell to them. It will also help you know what types of products to produce.

When I look at my clients and the people who tend to buy my products, I see patterns. The vast majority of them are logical, relatively well educated, and many are doctors, lawyers, engineers and other professionals.

VERY few of my clients are “new-agers.” It’s not that I have tried to alienate those TYPES. They just aren’t attracted to me or my approach.

What about you? If you have clients, try and figure out who they are and what they respond to.

A very crude way to look at your “tribe” is to put them on a spectrum. One that goes from creative on one side to technical on the other. Or, from left to right brain.

Crude? Yes! But, it’s a good place to start.

The more you know about your “people” the easier it will be to sell to them.

What does your group look like? Are they more creative or technical? Are they more left or right brained? Are you using this information to figure out what and how to sell to them? If not, you should be.

Comments? Ideas? Thoughts?

Information Marketing

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