When Selling Info Products Online – MAXIMIZE YOUR TALENTS!
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Anyone who is in the business of selling information online needs to understand a basic concept. Just because we are using the web to generate leads, we may not NEED or USE the web to close the sale.
Let me explain.
You’ve been selling information online for a while, let’s say. You have been listening to every audio and video program about HOW to make money selling information. Everyone seems to be telling you that you have to run your business on AUTO-PILOT.
You run your information marketing business to maximize revenue and minimize total effort expended on your part.
To do that you have to utilize your individual talents and skills “to the max”! To do just that, you have to honestly assess what you do best. I’ve recently been having this same conversation with myself. That’s what made me write this post.
Here is how my own thinking went and I hope you’ll be able to insert yourself into this scenario and do a similar exercise for yourself. Over the past couple of months I’ve been asking myself what some of my STRONGEST business assets are.
When I wrote a bunch of them down (and I suggest you do the same) I noticed a very interesting commonality among all of the items I listed. ALL of them revolved around me speaking.
Here are a few of the items I listed (YOU do the same):
1. Call up radio stations and media outlets and try to get coverage.
2. Speak to people by phone and try to get them to use my services.
3. Do more speaking at events by others I like and think are ethical.
4. Ramp up the number of teleseminars and webinars I do.
Do you notice a pattern here? They ALL revolve around me using my voice in some manner shape or form. My full list came to a total of 12 items and all but 2 of them had something to do with my voice. The other two had to do with writing.
I’ll bet that when you look at your OWN list, you’ll find similar patterns. Make sure and give me some comments here if that’s true. I’d like to here from you on this one.
Now back to the completely hands off, money in your sleep method of marketing and selling info products. BULLS**T!! That’s complete nonsense. To maximize revenue you have to make sure and maximize your OWN skills and talents and APPLY them to your business.
What will I be doing differently in my own business?
First thing I’ll be doing is to change my call to action on some of my sites where a bigger ticket item is involved. Here’s my BEST example: Fred Info Bootcamp. At the site (and take a look at it now), you’ll see that my entire effort on that site is geared to getting people to send me money via PayPal to hold their seat for the next session of this event.
Will I eliminate that option? HECK NO!!
But, I will add a button that says: “Let’s Talk NOW to See if this is Right for YOU”. When people click on this button, I’ll have the system generate a form (or at least I’ll ask my webmaster Stanley to do this) that sends me an email with the person’s name, their phone number, best time to call and their field of expertise.
The idea that just because I’m operating an online business selling information products, it does NOT mean that I tie one hand behind my back and not use ANY offline methods of marketing.
What I want to do is use my BEST weapons to help close every sale. Yes, it’s always nice when I wake up in the morning and people have bought stuff from me while I was sleeping. It’s also nice to spend a little time on the phone to “close” someone (IF the product or service is a legitimately good match for them) on a given product or service that will make me a WHOLE LOT MORE than what was bought without ANY intervention on my part – ONLINE.
What’s YOUR next move here?
Figure out what your TALENTS are and play to them in your business. Don’t be hamstrung by the idea that every dollar you make MUST be made by selling your prospects 100% online.
Always bring a gun to a knife fight. Always utilize your BEST skills and efforts to maximize revenue and sales when you sell things online, understanding that it may involve SOME offline efforts as well.
Make sense? Talk to me!
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