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I do a lot of writing. I’m constantly writing info products of varying lengths. The most simple example of this is a short blog entry like this one. Although I’m not selling this information, I’m selling you on believing that I know what I’m talking about. If I do that right, I have a chance to sell you something bigger and “better” later.

Next up the ladder is writing articles. This is a great thing to do for a number of reasons. It can help you build your list and it’s also very effective at getting you some name recognition.

Longer reports on the next step up the “writing info products” ladder. They are usually anywhere from 7-10 pages in length and are concentrated and specific about a given topic area.

The biggest projects in the writing info products area are books. Books take a while to write but are the ultimate credibility builder and enhancer. I’ve written close to 20 at this point and recommend that you do the same. For more on this topic, take a look at:

Good luck and happy writing.

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