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Information Marketing

I’ve talked to you about this before in one of my INSIGHTS but this topic definitely needs a reminder!

I got a voice mail from a guy who spent 90 seconds regaling me with his brilliance, expertise and notoriety in his field. I listened to enough of it that I was curious and went to his website.

He seems to be “for real.”

He asked for a return call. I DID call back.

In very short order I told him: “I divide people up into two groups: the serious and the curious.”

To get started, I told him, he had to go to: Send me $500 and we’d get started.

He SOUNDED serious, but let’s see. When I get a message that he sent me the cash I’ll know for SURE.

Information Marketing

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