Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Email Communications and Information Marketing Joint Ventures

Process Orders From Your Website in Just 15 Minutes!

Get a COMPLETE system to help you market your online business

Cheap Domain Names Registration

Get domains name cheaper than anywhere with 24/7 customer support.

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

In This Issue:

* Using Video in Membership Sites
* Email Commuications
* Joint Ventures
* TEST offer for YOU (check this out)
* Tight, Hungry Niches
* Point – Counter Point with Mitch Axelrod

Combining and Membership Sites

I just spent the last 2 days taping some really interesting physical therapy videos. I am working with two wonderful ladies who wrote a book called: Where it Hurts and Why.

Their names are Kim Ortloff and Angela Sehgal. Even though they are from Tallahassee and owe their allegiance to the Seminoles (I went to UF and am thus a GATOR), I allowed them to stay at my place and we had a great time. I did have to refuse their generous gift of a Seminole shirt. That would have been too much!

I don’t know about you, but I was listening VERY carefully as we did these videos. I’ve got a lot that hurts these days.

We reserved a domain name (which I won’t disclose at the moment) and we will be using to host this really helpful material on how you can relieve yourself of most of your aches and pains.

The membership site will be structured so that you can access articles at one price, articles and the audio interviews at a slightly higher price, all of that and videos for the highest price. It looks like we will test, $9.95/$19.95 and $29.95 a month.

This site is also being niched to focus primarily on female athletes. A sizeable and relatively rabid niche.

Each video segment ran from about 90 seconds to about 5 minutes making it perfect to use with It’s simple and easy to load the material onto the site and you can have an UNlimited number of video clips for one flat fee monthly. Great deal.

We came up with the idea to have a site where people can (on the video end) click on an injury type and get a very specific video on how to alleviate pain in that area and then what to do to strengthen it as well.

I’ll keep you posted on what happens.

Your action point? YOU need a membership site. I would get on it as soon as you can. We are hoping to get them to $10k a month within the next 12-18 months. A goal I think we are capable of reaching and possibly exceeding.

I’ve said it before and I’ll say it again, the next BIG WAVE on the web will be membership sites.

You need two things to make a membership site work. First, great content. Second, a software platform that will give you all of the things you need.

Go to to sign up for the $9.95 one month trial and see for yourself.

Email Communications

I don’t know about you, but I get a LOT of email each day.

Many times I get emails that are long, very long. I will only read a long email from someone that I know. If someone sends me an email that is long that I don’t know, I simply hit the delete button.

Unless an email is clearly spam, I will open it. If it is short and concise, I will read and respond to it. I don’t think this is unusual behavior.

Your action point? When you don’t know someone and you are trying to speak with them, then keep your emails short, to the point and concise. You have a better chance of getting it read.

Joint Ventures

I also get a lot of people approaching me with joint ventures. I must get two or three offers each day.

I only do joint ventures with people that I KNOW and TRUST. The idea that I will do a deal with someone simply to make a buck is ridiculous. In my case, there are 3 criteria for me to do a joint venture.

1. I know and trust them
2. They have a great product or service
3. The product or service matches the needs and wants of my list

This is how I do it. I don’t know about everyone else. That’s what I do. This is clearly a LONG term philosophy. There are many people who will do deals with people where they can make a quick dollar. I think this a poor long term strategy.

Special Test Offer

I’m doing yet another test where YOU will get a super good deal for participating. I know that my products are good. I define good as a product that gets tiny rates of return.

My products get return rates below 1%. I remember going to a seminar given by a famous marketing guru who told the group that the ‘product doesn’t matter’ and that if your return rates aren’t at least 10-12% then you aren’t selling hard enough.

That’s certainly one person’s opinion. It is NOT mine. I can’t stand returns. It makes me feel bad and it is a pain in the butt.

I would prefer to create a product where ONLY the very occasional person will send it back.

Here is the test I’m going to do.

As you all know, my primary strength is in the field of information marketing. I have a program that I did a while back that I think is the BEST program that I’ve ever done for it’s length and format. It’s about 4 1/2 hours long.

Here is my test offer.

I’d like to get this product into the hands of anyone who is truly serious about information marketing. If you have NEVER bought something from me, this is the time to give it a try.

This program sells for $147 and I did a prepublication offer at $97.

Here’s the twist that I’m testing. I’d like to see if you would be willing to TRY this audio program, risk free for 30 days.

You get it, keep it, listen to it, use the ideas and then, after 30 days I charge your card. If you don’t like it, you KEEP the program as my gift and I refund your money. Am I crazy? Perhaps. The numbers will tell.

Here’s what I DON’T want you to do. If you are one of those people who is going to order this with the INTENT to not pay for it, take a pass. It’s not fair and it’s certainly really bad ‘karma’ for you.

BUT, if after you listen to the program you HONESTLY don’t feel that this program is worth the $97, then I demand that you request a refund.

Your card will be charged automatically if I don’t hear from you in the 30 days after you order.

I am taking a BIG risk making this offer.

A couple of conditions. First, this offer is only open to people who have never bought from me before. Again, this is an HONOR system. I’m not going to check. If you have bought something from me in the past, don’t click on the link below.

Handling Returns

What should you do when someone orders something and then returns it? On the infrequent occasion that this happens to me I generally follow a specific regime.

First off, I try and call the person. I prefer this to email. I want to try and discern the REAL reason for the return. A phone call will generally help me do that.

I place the returns into two categories. Legitimate and not legitimate.

For those who are legitimate (a judgement call, but it’s MY judgement) I will listen to what they have to say and make changes where I think necessary.

Those who have ordered and returned a product that I consider to be illegitimate I will put a DNS (Do Not Sell) mark next to their name. When they place an order the system (webmarketingmagic) blocks it. They do this via the computer’s ‘IP’ address. Neat tool.

There are a certain number of people who I feel fall into both categories. I don’t want to spend a lot of time trying to figure out who is who, but I’ll spend a little time to make the above determination.

Target Tight, Hungry Niches

Take a look again at the example of the physical therapy videos. That’s a perfect example of finding a very tight, hungry niche.

You can find something similar in or out of your field. It’s just a matter of keeping your eyes open to the possibilities.

You are looking for a group that is incredibly passionate about their topic area and are willing to pay for information that will help them do something in that field.

You can find these groups in your area of work or in a personal area that you like a lot personally.

Point/Counter Point on My Previous Email

(This was a couple of emails back and forth from Mtich Axelrod, a successful and very intelligent consultant. His website is:

Mitch: May I make a few observations and suggestions (ha, like you can stop me :). Great of you to share your numbers. You’re a REAL guy, and for that you will always have a place in my heart, mind and soul. Go back to your list and ask the people who did click the first link: ‘Why DID you click the link?’

Fred: What people SAY and what they DO are frequently two different things.

Mitch: Second question to those who bought: ‘WHY did you buy?’

Fred: Again, when you ask someone WHY they did or do anything they are frequently telling you what they think you want to hear. The only thing you can be 100% sure of is behavior, not ‘attitudes’ or ‘feelings.’

Mitch: Now, for the rocket science. Ask those who clicked the first link but did not buy: ‘Why did you not buy?’

Fred: It would be nice to get this data and it might be helpful, but the only real way to know what works and what doesn’t is with a mathematical A/B split when you present people with two options, changing only one variable and see what they put their money down for and pay.

Mitch: Three basic, fundamental and sophomoric (a 25¢ word for your high IQ) questions that have generated over $100 million in new business for my clients. Not one in 1,000 companies ever ask buyers why they buy, and not one in 10,000 ask NON-buyers, ‘Why did you not buy?’

Fred: Three good questions with results that MAY be correct and may NOT be. With my system you are tracking actual behavior and with yours you are tracking attitudes and statements that may or many not be accurate.

Mitch: You crank out more product than anyone I know, even more than me and that’s saying something. It could be your audience is simply not a buying audience for this one offer.

Fred: If you noticed Mitch, I gave you percentages. Given the size of my list I think I had a pretty good 48 hours. I always judge an offer by the measurement: dollar/person/email. If you have 10,000 people on your list and you send out an offer and generate $10k then you made $1 per person.

Mitch: Thinking you need better closing strategy, better sales copy may all be correct, yet the best sales copy or killer closing technique may not change your results to this audience ONE IOTA!

Fred: How true, but the ONLY way to truly know the answer is with an actual test, not just talk.

Mitch: Don’t be sick. Don’t be dejected. Most of all, DON’T put yourself to work rewriting sales copy thinking it will improve results. It may be this is not a crowd of ‘hungry fish’ (I originated this term for the record) for this solution.

Fred: Me? Sick or dejected? Never. I look at every test as giving me data. I TRY to never take it personally. I’m getting better. As for the hungriness of this crowd, my subscribers will respond to a great offer.

Mitch: You may have actually squeezed every dime out of this promotion to your audience. How will you know? Easy! Just ask them, ‘Why did you click, why did you buy and maybe most important, ‘Why not buy.’ AND, you can ask, ‘Why did you NOT click.’ that will tell you a lot about the audience interest in this offer.

Fred: And you mean to tell ME that you think this data will be accurate? People often times tell you what they think they want you to hear. Is it what they would actually do? Perhaps. I would prefer to watch what people actually do, not what they SAY they will do.

Mitch: These questions can change the course of history. Well, at least they can change the course of business.

Fred: Or they can give you MISinformation and have you make decisions that may not be accurate.

When I prepared the above material, I added my comments without giving Mitch a chance to respond. I basically added my thoughts after each of his without him seeing or hearing what I had done.

After I asked Mitch for his permission to reprint this back and forth, he had a rebuttal, which is only FAIR for me to print. It went this way:

Mitch: I could be reading this wrong: it seems your counterpoint is to refute what I said, so I hope people will get the value in the suggestions I made that have resulted in hundreds of millions of dollars of new business.

You seem convinced your approach is the ONLY way (you used that word repeatedly), so my ONLY reservation is your overuse of the word ONLY. There is no ONLY way to do anything. Other than that, I’m fine with it. 🙂

One final comment:

We know people DO NOT buy because of logic and reason and analysis, they buy on emotion, then justify it. If you don’t ask ‘soft’ questions, you eliminate any possibility you will get accurate answers. Yes, you will get misinformation, but you will also get a lot of valid information that tells you about why people buy, especially from an audience loyal to you who want to support you and see you continue to succeed.

Even when they lie, feedback is constructive.

Feel free to use it. Hope your audience gets value.

Good work, Fred. Happy to contribute.




Filed under: Ezine
Information Marketing

Got something to say?