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Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Give Credit Where its Due

Information Marketing

In this Issue:

*Upcoming Events
*Give Credit Where it’s Due
*UK Experience
*Marble Collegiate Experience

Please don’t miss my upcoming events here in New York City.

I’m doing 3 GREAT events:

The publicity seminar is geared to helping anyone in any field get more press and publicity on radio, in print and on television.

The Info Products Seminar is one of my FAVORITE and most POPULAR events. It’s for anyone in the information business. If you’re an auhor, speaker, consultant or want to be any of these three, you NEED to be at this event. I’ll show you a system that me and numerous clients of mine have used to build a very handsome,montly residual income.

The Seminar on Seminars is for anyone who wants to learn how to do their own seminars and workshops. There is a lot of misinformation out there on this topic. I’ll give you the inside story on how to make a lot of money and have a lot of fun marketing and promoting your own events, be they large or small.

If money is an issue, don’t make it one. If any of these seminars really interest you, and money is a “problem” then send me an email and put the word SCHOLARSHIP in the subject line. Tell me which seminar you want to attend and why you should come for a reduced fee. I’ll then decide how much of a price reduction you should get. If you do get a scholarship, no one will know but you and me so don’t worry about feeling FUNNY about doing this if money really is the issue. This is my way of helping people out who truly need it. Don’t apply for it unless you are willing to be fully present each day of the event(s) and are willing to work to make things really happen.Give Credit Where Credit is Due

I was in the UK last week. I was over there with my friend and client, Peter Woodhead doing an information marketing seminar similar to the one I’m doing in NYC next month.

While I was there I met Ed Dale. Peter had invited Ed to present at the event. I had never heard of him before. He knows his stuff! He and Frank Kern just did a very successful event in Australia and had close to 500 people show up. Ed knows his stuff. I’ll be telling you more about him and how to get a hold of his “stuff” in future emails.

Here’s the point. Ed gave some very valuable information about figuring out how to make money selling ebooks with a minimum of effort. As I watched him show the audience his “system” I was amazed at how important the information was and how it fit so well with what I stress in my events. I concentrate on showing people how to develop a LINE of information products. We’ll, that all starts with an inexpensive front end product which is what Ed’s material is all about.

This was the missing piece I needed to include when I coach or do seminars.

I could have (like many people do) just stolen the material. I could have made some minimal changes to what Ed was saying and claim it as my own. In my mind, that doesn’t make any sense. First off, it just doesn’t seem right. How can you take someone else’s information and claim it as your own without any attribution? Some people can, but that would make me feel like a thief.

So, I asked Ed if I could “use” his material in my presentations. His answer? Sure. As long as I gave him and Frank credit.

What does is matter if I didn’t come up with the information originally? Who cares? The main point is that my audiences need to hear what he has to say.

If I talk about the system that he popularized, I’ll give him credit. Does this make me look bad? Like I didn’t come up with it myself? Of course not! Who cares who first came up with the idea? If it works, make sure that people get the information AND that you give credit to whomever came up with the concepts. After all, it won’t hurt you and it’s only fair.

UK Audiences

Audiences in the UK are skeptical. They see through a lot of bulls**t. They can spot a phoney from a mile away. I like this kind of crowd. I don’t try and act like something I’m not. I don’t try and claim I do something if I can’t. I try and be as honest as I can when I speak to groups.

Now I know this is a novel concept, but it works. Particulary over there.

I’m looking forward to doing a lot more events in the UK. I like audiences that are skeptical. I like it when people ask you to PROVE it. This is what I do when I go to events myself.

I’m not saying the audiences in this country are naive, but I think that we’re much less suspicious. This is changing. Too many people have been to too many seminars given by people who either can’t present very well or have never done what they purport to be teaching.

You’ve probably seen this happening yourself.

What does this mean to you? First, as a presenter, make sure you know what you’re talking about before you do events. Second, make sure that you hold other people responsible for delivering the GOODS. Demand that people deliver on their promises. Don’t let people SNOW you or others. Call it BS when you see it. Don’t back down on your own material or anyone elses.

Marble Collegiate Experience

Last night (Thursday) I made an hour and a half presentation to a group at the Marble Collegiate Church in New York City. You probably remember Norman Vincent Peale. That was “his” church for many years. He preached there for decades.

My presentation was on book publishing.

I asked the audience at the beginning of my talk if they wanted me to just talk about book publishing, or how to build a publishing “empire”. They chose the second option. So, I gave them 90 minutes of my best stuff on how to do exactly that.

I told them how in most cases it does NOT make sense to get a traditional publisher to publish your book.

I told them how important it was to create a web based system to sell and upsell using

I explained how it’s important to create a line of products that go from $10 to $1000 and more using different modalities of learning.

If you’re interested in what I talked about and want to learn more goto and download my book on that topic. Tell your friends!


Keep your overhead low and you can pick and choose your clients.

Sacrifice short terms gains for long term profits. You CAN make a quick buck, but why not build a business?

Pick your partners carefully, both in your business and personal life. If you don’t, it will come back to bite you.

Associate with people of questionable reputation and your reputation will be hurt. Maybe not immediately, but over time.

Filed under: Ezine

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