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The Seven Steps to Information Marketing Success

This video will give you an overview of the process of how ANYONE can create and effectively market their own information products.


Do you have a product or service that you’d like exposure on? Most people do, and most people go into marketing blind because they don’t have a template to follow. You do, at Click the following link for a three-minute video by Fred Gleeck, outlining the seven steps that you can follow to create, advertise, and sell your product or service:

First, select your niche. This is your passion, your hunger, something you’re good at it. Pick something within your niche that will make you money and don’t lose sight of it. Profit is the primary objective in marketing your product or service.

Second, write your copy to sell your product. Try to write it yourself first. If you need help, try reading Bob Bly’s The Copywriter’s Handbook, which is designed to help you. If you still need help, hire someone to do it for you.

Third, create your product or service. Start with an outline, and fill it out completely. This outline should be thoroughly comprehensive. Don’t decide in an advance how long your product should be. Just let it flow naturally until it’s done.

Fourth, design a website to sell your product or service. If you need help with this part, visit Use WordPress and only WordPress for your platform. It will save you a lot of trouble later.

Fifth, start driving traffic. There are four quadrants to traffic-generation advertising: online-free, which is basically SEO and search engines, on-line paid, like pay-per-click advertising, off-line paid, like paying by the word for an advertisement in a magazine or newspaper, and off-line free, like publicity. All of these measures will drive customers to your site.

Sixth, start converting. Go the extra mile and test video vs. ‘text only’ advertising to improve your conversion rates. If customers still won’t buy, bribe them. Go ahead, it’s okay. If you can’t get a sale, getting an e-mail is the next best thing. Depending on the layout of your website, customers can receive updates on your product or service.

Finally, get customers to buy more and more often from you. Don’t just explain the product. Explain the motivation behind the product and why your product will serve that motivation. As with any business, always offer the customer ten times the value they are paying for.

For more information, visit, or e-mail Fred directly at [email protected]

To join a Fred Info Boot Camp seminar, visit


Information Marketing

One Response to “The Seven Steps to Information Marketing Success”

  1. Information Marketing: Traffic Quadrants on August 9th, 2012 4:03 pm

    […] For a basic overlay of how to design, advertise and sell a product, please watch this short video on the 7 Steps to Information Marketing Success: […]

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