Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

A “Clever” Info Product Idea (NOT MINE!)
Want to create a product that people will love? My advice is to LISTEN to your market. Frequently, they’ll come up with ideas you wouldn’t even have considered. Here’s an example. I was speaking with one of the members of my Publishing Coaching Group. I was saying how relatively easy it is for me to crank... Read more »
Measurement Changes Behavior When Selling Info Products
Selling info products depends on three things. Having a great product, generating traffic to a website and then converting those visitors to buyers. BUT, let’s step back. I’m relatively conscious about my weight. I usually get on the scale twice a day to see whether I can run to the store for a pint of ice cream.... Read more »
Assigning “LEVELS” to Your Info Products
The problem with MANY info products is they are often TOO basic or TOO advanced. It’s confusing. I’m sure YOU have bought products that seemed much too basic. Still others that were way over your head. This got me thinking. (YIKES – Watch out when THAT happens!) Why not give your customers a way to know... Read more »
A PRIMER for Authors and Others Who Sell Info Products
If you’re an author, speaker, consultant or any other type of information marketer, It’s always tough knowing exactly where to start. Which tools should you use and why? Should you use this one or that one, or the LATEST and greatest (or so “they” claim)? First off, let’s define the terms.... Read more »
When Selling Info Products: Motivation Without ACTION is BS
If you’re one those people who think “The Secret” was brilliant, you better get off this train right here. The idea that you can THINK yourself into a “wealth of riches” is patently absurd and ridiculous. I certainly don’t want to paint everyone with the same brush (and won’t here),... Read more »