Every information marketer should be reading. A LOT! If you’re committed to doing that, you’ll have some choices. One will be to go to the library. The problem with doing that in THIS industry is that most books that make it to the library will be WAY out of date!
Part of your budget should be set aside for... Read more »
Everyone who sells info products understands the value of CONTENT. Fresh, new and helpful content. Content that when delivered helps the targeted market DO something different.
For some reason, I’ve never had a problem finding and delivering NEW content. I think it has a lot to do with the fact that I’m intensely... Read more »
In the information marketing business, there are certain MUST DO items if you want to succeed. Every morning when I get up, my goal is follow my DAILY PLAN. That plan includes first going downstairs and getting on the elliptical machine and doing my aerobic workout. After I’m done, I make myself a smoothie.
This isn’t... Read more »
One of the biggest problem in the field of information marketing, or any field for that matter, is trying to figure out WHO to listen to. There are a lot of folks CLAIMING to be able to teach you about various aspects of this field.
Who do you trust? Who should you spend your time and money with?
If you make a mistake in... Read more »
Whenever people contact me via email or see me at a seminar or event I always get THIS question: What do you DO every day to make your business REALLY go?
It’s a good question. Every business person should have a daily to do list that gets them closer to their goals.
I’m not saying that everyone who markets... Read more »