Many information marketers feel the need to produce these MASSIVE products that go on for hours on end. Very seldom do they produce compelling material that lasts that long. Net result? Those who buy the info products are disappointed. They would prefer to get JUST THE MEAT, not the FAT!
My solution? Think in terms of what... Read more »
I was having a conversation earlier today with my friend and colleague, David Hamilton. He’s also known as the WebMarketingMagician. We were discussing a new site that he’s putting up. He’s offering people a bunch of great stuff that you should check out.
Forgetting for the moment WHAT he’s selling,... Read more »
The vast majority of sales of info products these days are made online. By that I mean that the sale happens when someone puts their credit card details into an order form and hits the submit button.
BUT, the information marketing business is MUCH MORE than this.
A number of years back I did an experiment. Every time someone... Read more »
In marriage, I believe that success is 90% a result of selecting the RIGHT partner.
In information marketing, there is a similar rule in place. Selecting the right niche is as important to your success as just about anything else.
There are two sides to niche selection.
One is choosing a niche that you really ENJOY so that... Read more »
Want to know a little secret? If you sell info products there is a way to make it so NO ONE can COPY what you do.
Think I’m nuts. I’m really not.
Even if someone were to take your material and use it without any changes, they still couldn’t do it.
The one thing any of your competitors can’t do is... Read more »