Over the past 18 months everyone who sells info products has seen a HUGE move in the direction of video to increase conversion rates. Like MOST concepts, there is SOME truth here.
The idea that video is ALWAYS the BEST conversion tool is flat out WRONG.
You have two sides of the conversion process. First,... Read more »
As someone who does information marketing FULL TIME, I’m amazed by how some of my colleagues neglect some fairly obvious revenue sources. I’m not sure why, but I suspect it may have something to do with trying to “look” professional.
Over the past 25+ years that I’ve been marketing and selling... Read more »
Anyone who is in the business of selling information online needs to understand a basic concept. Just because we are using the web to generate leads, we may not NEED or USE the web to close the sale.
Let me explain.
You’ve been selling information online for a while, let’s say. You have been listening to every... Read more »
I had an email exchange with a client recently. I suspect it’s a pretty typical one with folks who sell info products. He had been following my suggestions and advice judiciously for a while. All of a sudden, this individual let me know that was now also receiving coaching from another industry “guru.”... Read more »
If you are thinking of getting into the business of selling info products, the FIRST thing you have to do is figure out WHAT you’ll be selling. Every time I do a seminar, speech or teleseminar, I get THIS question most often. Even if you already have a successful information marketing business, it would be worth reading... Read more »