The problem with MANY info products is they are often TOO basic or TOO advanced. It’s confusing. I’m sure YOU have bought products that seemed much too basic. Still others that were way over your head.
This got me thinking. (YIKES – Watch out when THAT happens!)
Why not give your customers a way to know... Read more »
I do a fair amount of blogging about information marketing. More than most, fewer than some. The question I always get is: How can you crank out so much material? Here are my responses.
1. I like the field I’m in and find it easy to write about.
2. I am constantly annoyed or angered by behavior I see in regards to... Read more »
One of the MOST ignored products for someone doing information marketing is their book. NOT an ebook. A good, old fashioned, PHYSICAL book! If you want to make the “big bucks” selling info products, don’t ignore this one.
My self published books have been invaluable to my career in this business. They... Read more »
Information marketing is definitely like math!
Here is a VERY interesting quote from a piece in today’s New York Times. The author of the piece is David Bornstein. He is quoting a guy named John Mighton, the founder of a school of math learning called “Jump Math.”
“No step is too small to ignore,”... Read more »
If you’re in the business of selling information products, you should PROBABLY be doing webinars. I can think of VERY few instances where anyone in the information marketing field should NOT be.
First, let me tell you what I do. Then I’ll give you some suggestions for how to do your own . . . more effectively.
I’ve... Read more »