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Avish: Alright Fred, now let’s talk about some other ways we can get free online traffic. And one big one is article writing.

Fred: Yup. Article writing is…

Avish: What is that and how is that different than blogging?

Fred: Yeah, well article writing is different from blogging in that usually you’re going on these big, public article sites. Like Setting up an account for yourself, and putting together articles using your key words and key words phrases in the titles and in the content of the articles. So that, and the reason why we are doing that is that a lot of people end up with these article directories and we want to get links from these article directories back to our sites. And in doing that, and I know you have done some of this as well, it gives us some additional Google juice. So why don’t you share some of your experience with doing this with people.

Avish: Yeah. Well it’s, like what you’re saying, I mean, like in anything else it needs a volume, so I have like a hundred articles on and you know I think if you do things, one is with the good directories like in ezine articles and some of the other ones it gives you that Google juice. But it’s also just a straight source of traffic, right? ‘Cause people go to those sites and other people also use those articles in their thing so no one article and no one site is going to make a huge difference but with a lot of articles across a bunch of sites you can see some traffic.

Fred: Yeah and you do get some direct traffic as a result. So what happens is, at the end of each of these articles, and again people should look at ezine articles as one of the places — there are a number of other places to go but that’s usually the one everybody thinks of. Can you think of any other sites that people should check out, other than that one?

Avish: Not off-hand but, you know, if they can check the page rank of the site itself as a good indicator. I think e-zine articles are like a page rank six site.

Fred: Right. And page rank by the way for those of you who may not have heard that term before is something that, basically, Google talks about, sort of how popular a site is, by giving it a page rank for each of the pages and the site as a whole. Which lets us know how sort of powerful that site is and how worthwhile it is to get links from sites like that. But you’re right about traffic, when someone reads an article and they’re impressed with what you say in that article, they’ll click on the link and go directly to your site, which does create traffic for you in addition to the Google juice that it provides you with as well as you know, coming from the back link, I’m sorry, that you get from that site.

Avish: Right now that, going back to something that you said before is, especially if in that bio resource box of your article, you don’t just say, “oh go to my website, you actually say for a copy of my free report blah, blah, blah…”

Fred: Yeah. You got to give some people a reason to go to your site and in your resource box that you create, you want to make sure that you give people a compelling reason to want to visit. And it’s usually in something free, and it’s a digital bonus which allows them to get something of value, without charge.

Avish: What are your thoughts about people taking the blog post they’re writing and then submitting them to these article directories?

Fred: Well, I guess its ok, I think that you’ve got to be careful, that if somebody starts to really research you and your work, if they start to see a tremendous amount of overlap between things, you know, we’re basically, there’s this concept called spinning articles. Where people will create one article and they will spin it. Meaning to say, they would come up with multiple versions of something so that you know, using synonyms etcetera, some of which sound pretty weird when you read them. And I wouldn’t encourage people to do that because, although it allows you to have a unique additional content on-line I wouldn’t –I’d want to try and make everything that I did, you know, legitimately unique rather than just sort of unique by way of using what’s called spinning software or taking the same article and re-doing. Same thing is true for blogging vs. an articles and this articles you know, for example, I want them to be sufficiently different, that people who are really looking at me and looking at the body of my work wouldn’t think, oh my God this guy just basically did one thing and had it re-done a hundred times! Does that makes sense?

Avish: Right. Right that makes sense. So that’s ezine directories and article directories, what about, can you just say a word about writing articles for other websites, other bloggers, or for newsletters?

Fred: Yeah. I think that anything you can do to get your name out there, in terms of your expertise and your content is a good idea. So if someone agrees to let you write an article for them or put it on their site, I would do it gladly, as long as it targets the right group. ‘Cause you don’t have so much, you know, a certain amount of time and at the end of this whole discussion of driving traffic, we’re going to talk about how you’re going to determine. Because there’s so many things that you can do. We’re going to determine, sort of, what you should do first and what should you concentrate on. But yes, writing articles for other people’s sites, if it’s targeted to the group you’re going after is a good idea but again, remember you only have a limited amount of time so you’re going to do some things to determine where you’re going to spend your time.

Avish: Okay. Got it, so that’s article writing. Now another element you have said about the things that work for SEO is link building, and, so could you just share a couple of thoughts about how people can go about starting to build quality links to their website?

Fred: Well, one of the things you have to do is understand that, again, you don’t have to — there’s a discussion out there regarding traffic, that you should only really get links from sites that are, you know, are relevant in your field. Well, that would be nice, but if you think about it, if I’m your competitor I don’t really want to link to your site. So theoretically, I’m a relevant link but the chances of my saying to myself; Yeah sure I want to give you a link to your site and and let you get off mine because you’ll buy your products instead of mine. That’s not going to happen. So, yeah, you can sometimes get some links from sites that are relevant but really what you need to go after is a lot of, you know, high quality sites that may be completely unrelevant to who you are and your material but have a lot of power. And by power I mean again, page rank here, where you can get sites that are PRs of you know, five sixes and above. And specifically trying to concentrate some of the .gov and the .edu links. Now those are sites in which they’re either government sites or educational sites and the way that you get a back link from a site like that is often times they allowed you to comment of their site or they allow you to set up a profile which has a link back to your page or to your site in general. So, back linking is really all about trying to find high page rank sites that allow you to leave something on their site either a profile or a comment on a blog post, that links back to your site, and it does not have to be specifically relevant to your field, is that making sense?

Avish: Yeah. Yeah it does and once you get doing this for a little bit you’ve had your website up, you’ll start getting emails about people wanting to do link exchanges with you. And you know what, is that something we should be pursuing?

Fred: Well you know link exchange is — they were all in vogue for a long time, a number of years back. But I really don’t think that it behooves you to just, you know, end up exchanging links. ‘Cause usually, what you’re looking for are one-way links back to your site, anywhere you can do it. The link exchange is a way that people, you know, feel like they’re both helping each other, and usually in a situation like that one person is clearly getting helped more than the other. So, the link exchange concept, I would, you know, I would really not concentrate on because I don’t think that it’s going to give you what it is you really need because remember when you exchange a link with someone, and they’re on your site and they see a link to get off of your site, when they leave your site they are not going to buy from you anymore. And so that’s I think the critical component there.

Avish: Okay. Now I know that this is not — we can talk hours on various places and how to build links, but one thing is that, you know you said that you just have to worry just about your own area but also you can get creative, right? Like you suggest that people would go on to Yahoo answers and eBay and other places that you wouldn’t really think about in terms of link building.

Fred: Yeah any place, any site that it’s a real big site and yahoo and eBay are two examples. Where you can create some kind of a link back to your site will be a powerful way. And again, here we are talking about ways to generate traffic at little or no charge, basically free online traffic. And there’s a whole lot of these that we’re going to cover, what I want to do is just expose people in this particular topic, in this particular section, to the various things you can do. Later on, we’re going to talk about how you make a selection, of which ones to pursue. But yeah, any site that’s really big, be it, you know, YouTube site or eBay or Amazon. Any of these are really, really big sites that deserve looking at to try and to create a link back from them.

Avish: Okay. And then along these lines, when we talk about linking, we are all basically talking about back linking from other sites but the internal linking on your website can also be important, correct?

Fred: Yeah. Very important, and again I am not the definitive expert on the topic of link building, nor am I an expert on the topic of link building within your site. Suffice it to say that there will be times where you don’t have an article, a blog post that you write on your particular site that will have relevance to other places on your site and that internal link building is very important because the more pointing you have to a particular page from other pages including those pages within your own site, the more Google juice is built up and the more Google will consider that. So, if your site is doing a pretty good job in the search engines the linking internally will only help to enhance that. And it’s an important thing to look at so make sure that as you’re building your own internal content that you find ways to link within your own content to other places within your own content.

Avish: Okay got it, that makes sense. So let’s move on then to another online free things that you can do. And you suggest that people add a forum to their website?

Fred: Yeah. It’s good to have some interactivity going on, on your site. The reason for that is we want people to — and again we’re thinking here about being able to enhance your site’s value by having interactivity which will end up with people staying longer on your site. It will extend the length of average time a visitor goes on to your site. And gives people a chance to want to come back. It provides them with the opportunity to come back and see what the comment was about their comment and this creates people staying on your site a lot longer and again is a really beneficial thing in terms of the engines.

Avish: Okay got it. So having a forum, but then you have to kind of moderate that? And actually you have to be involved already. You can’t just slap up a forum and hope that people start using it.

Fred: Yeah. Well I mean if you are going to put a forum up, you have to make sure that you have to participate on it as well. And so when somebody comes to your site and makes a comment on one of your blogs, if you don’t get back to them for three months, you know, there’s really no incentive for them to keep coming back to the site to see what’s going on and to participate actively in the forum. And that’s what you don’t want to do. You want to make sure that you’re active.

Avish: Okay. Got it. So let’s move on to something that is now getting bigger and bigger when it comes to the online world, and that is using video.

Fred: Yeah. Video is getting to be huge and again since YouTube was purchased by, you know, Google a couple of years back, I mean, it’s clear that Google is using some of the YouTube videos as a way to determine who should get ranked and where they should be ranked in each of the keyword terms. So I think that creating YouTube videos, and again to get you an example of this if you go to, you can click on the webinars. And there are a lot of other places that I have used videos that I put up on YouTube and again the key there is how you title the video and what do you put in, in terms of the tags that are one the video as well. So that’s something that everyone should do this. They should set up their own YouTube channel and start creating lots of video content. Then again video content doesn’t have to be long or voluminous. It’s better that you have lots and lots of videos, and maybe short videos, and maybe three to five minutes or ten minutes or you know, whatever. But you just want to have a lot of video content because again, we live in an MTV world now. And people don’t just want to read, they want to listen, they want to watch, they want to experience as well. So we want to hit, sort of all the modalities of learning on your site.

Avish: Okay, so once you have got this video you know, we want to make sure also to choose keywords in our titles and tags as well right? So people can actually –‘cause what we are trying to do is to get people to find these videos through Google and through YouTube searches that will then drive them back to our site.

Fred: Right. And we’re just trying to do everything that we can, in every medium possible. Basically it’s a concept that YouTube has — you know YouTube is in the top five sites of those sites that people visit. So, basically the line that I always use is find traffic that already exists and jump in front of it. So, you know whether it’s all of the big, big sites that get a lot of traffic, either YouTube or eBay or all of these. We want to make sure that we have our presence on because people will probably find us and titling those YouTube posts correctly will help people to find us and find us for the right things.

Avish: Okay. Got it. That makes sense. So now videos are pretty big topic, but do you have any tips on how people can make videos that are going to get, you know, people to want to click through to their site?

Fred: Well, if you think about it: you really have to ask yourself what is it that you’re doing on your video and is it something that requires or would be better with something visual. And a lot of times people just — they’ll take something that is and I do this as well sometimes, you may just take and put up some kind of a text editor on your computer and record using some screen captures software at by the way. And get people to, you know, to watch those videos which are basically, you going through sort of a very simple, sort of almost PowerPoint like or keynote-like presentation. Now, in general though I think that you got to make sure that your videos are interesting and compelling in the content that you have on them. Because what happens is if people go to one or two of your videos, and there really unimpressed both with the content and the presentation, they won’t be clicking on to your site. So, you want to make sure that if you put something up there, that it’s good enough. That it’s going to say to someone, “yeah you know what? This video is good enough that I like both the content and the presentation.” And the presentation by the way doesn’t have to be fancy, just got to be adequate to get people to say, yeah I’m going to click through this guy’s site. Because really that’s our goal. Our goal is to get the video up there, you know, impress people with our expertise and get them to click through.

Avish: Okay. Well one thing about that putting up a good content is — I know there’s a tendency or fear of whether it’s a video content or any content, when you are putting it up for free to hold back your best content. Because why would someone come to your site if you give your best stuff away for free. So what is your opinion about that?

Fred: Well, I mean, not too many years ago, I saw a guy at a news conference down at Florida talk about that they had some two hundred million dollars worth of online financial newsletters and his line was, we give our best stuff away for free. Unless you give really good stuff away, people aren’t going to be convinced that it’s worth visiting your site because they only have a certain, limited amount of time in their days. So, although you think that holding back on content is a good idea, in actual fact, it isn’t. And I think you should go ahead and just give freely of your knowledge-base so that people will say to themselves, “wow! This person really is a knowledgeable expert, it’s worth my clicking through.” And if you have, you know, knowledge about a field, I’m sure that when you do your research and keep investigating things in your field that would come up, that you’ll be able to create more and more content so you’ll never run out.

Avish: Okay. That makes sense. So that’s videos, let’s talk about a few more ways that are free of driving online traffic. One is online publicity, and so what is that? And how do you go about getting it? I know that’s a big topic as well.

Fred: Yeah. That’s a huge topic as well, and again this course and this particular video is meant to give you just a smattering of what the different options are just so you know they’re out there. The beauty about online publicity is that, you know, many of the sites like and there are a few other players, allow you to get your content, in the form of a press release. Distributed in a whole bunch of different sites. In addition to the fact that sites like have very high PR rank which allows them to –when they have your press release up there with all your content and link back to your site, there’s Google juice there to be obtained. But the nice thing is, let’s say for example you come up with a great press release, you put it out on prweb, you’d spend a little money ‘cause usually it would cost you just a little bit. But sometimes you can also find sites that put this out for free. So, this should really be, if we’re talking about something like prweb, there are some elements of that service that there’s a free part of it I believe still. But there are a number of online publicity sites that you can get for free. So let’s concentrate on that because we’ll get more into the online paid version and talk about those. But there are a lot of free sites that will put up. And if you just Google the term, free online PR or press release sites, you would get a ton of different places. And you know what? Putting out one press release and getting picked up even the free sites are obviously not quite as good as some of the paid sites, but what does it matter? Even if you get picked up by six or eight different people, you now have six or eight different links coming back to your site from a variety of other sites. So there’s some good bang for your buck, in terms of getting them out there.

Avish: Okay and again, I’ve said this is the giant topic, but if someone wants to use this, you know, what are the kind of high-level steps they should do to get publicity online?

Fred: Well, what they need to do is understand that you know again, publicity can come from a few different sources. This press release sites are a good way to start to come up with some press releases that you release through a massive network, if you will, of sites. But also think in terms of other large traffic sites within your niche. So say for example, that you knew a blogger, who would be interested and who’s a well-known entity in your field, who would be interested in your topic that you got a press release about. Getting them at press release wouldn’t be a bad idea because in the event that they give you a little bit of coverage. That would be perfectly targeted to the people you’re trying to reach.

Avish: Okay. And again, out of the area of this but I know a lot of people are thinking about this, how should people learn how to write a press release?

Fred: Yeah. Well there are some really good free resources by just Googling the term, “free press release training.”

Avish: Okay.

Fred: And that will give them everything they need to know. Because there’s books on, Dummies books on how to write a press release etcetera, but I think if you go and you look at a couple of free resources you can find online. You really got a good idea about how to do it. So start there without spending a whole lot of money.

Avish: Okay. Got it, now that one makes sense. Okay, let’s now talk about a huge one, which is using social networking to drive traffic.

Fred: Yeah. And social networking, although I am not an expert again in this field, I have found it very helpful to use the, sort of, the basic bunch of social networks that seem to be in vogue these days. You know, Twitter, Facebook, LinkedIn, Google+ and everyone who is listening to this program should set up accounts in each of those and try to develop a network of people that follow you. So that when you have something of value like for example this program, that I am giving away for free, which is basically a way to get people to go to my site, spend time there and just gain traffic, and eventually gain various types of things like JB Partners. I would announce this by going into my social networks and in getting the word out there about this free site that has this great audio course on information marketing. So use those, again, I’m not an expert, there are a number of books written on the field of social networking but I’d concentrate on the big ones, which would be Twitter, Facebook, LinkedIn, Google+, those are the main ones to concentrate on.

Avish: Okay and as you said, we’re going to talk in a little bit about how to prioritize but just in general, social networking is pretty important in the mix?

Fred: Well, I think that social networking is a necessary portion of the mix. I don’t really know how important it is these days, because for me frankly, I can’t link a lot of actual dollars to social networking that I have done. But I think the amount of time it takes to do a post on any of this and get it out after you have, you know, x-number of friends that are on each of these or people that are following you. It makes it so time efficient to just get a quick post out there to let people know about something that I think it’s worth doing. But again for me, I haven’t seen a ton of actual money come back from social networking. That could change in the future. But for now that’s how it is, reality-wise.

Avish: Okay. So this is kind of those ones that it’s easy to get. I know a lot of people that really get sucked into the social networking thing. And spend a lot of time on this.

Fred: Yeah. And frankly, I mean, I have seen that, and I don’t really know if they can actually show tangible results. In my case, I really don’t see it. I look at it more as you know, icing on the cake but definitely not the cake itself.

Avish: Yeah. Yeah I feel similarly. But I kinda like with you, that that may change, so it’s worth learning about it now.

Fred: Right, absolutely.

Avish: Okay let’s go over a few more things. We talked about articles, we talked about bloggings, but there’s this whole other level which is writing reports and white papers which we talked about. We talked about the squeeze page, is there another way of using reports and white papers to drive traffic?

Fred: Well, you know, a number of different people have done very, very well. Like coming out with, you know, some of these things that I guess are called manifestos. You know, where they put something together that’s a very, very well-written, concise, treatise on a topic. And if somebody is listening to this program or reading the transcript here, they will see that, you know, you can come up with something that’s a really powerful paper, almost like a little master’s thesis if you will, about your topic. And instead of a book, get it out there. The goal there is to write something really, really good that obviously relates to your field or topic. That people will say, “man this is great!” And they will hand it around and recommend and link to it, so a lot of people will see it. So I would recommend doing this kind of thing if you’re so inclined and again it’s based on your own talents and abilities and where you want to spend your time. Which again we’ll talk about at the conclusion of this section, on how to do it, but that is a good thing. And again there’s a good book out there that Bob Lye wrote, on white paper marketing. And you can find that on Amazon, so if you want more information on that, you may want to check and get a hold of Bob Lye’s book.

Avish: Okay. Well it sounds like one of the objectives of that is to get some of it that is passed along, kind of like going viral, what about the idea of intentionally trying to create a viral video?

Fred: Well I think that you know, there are certain people who are very good at doing things. If you think about it most of the viral videos that I’ve ever seen are ones that are funny. So unless you can legitimately do something funny, the chances of getting passed around is fairly low. But it can happen especially if you have something that’s interesting and powerful. But most of the time, people will pass around something that is funny. So if you can find a way to do this yourself, great, if you have that in you. A lot of times you know, sometimes people try to be funny. Trying to be funny and failing is worse than not trying to be funny at all.

Avish: Yeah that’s true. That can generate the wrong kind of publicity for you too.

Fred: Yeah. And I mean, so it’s great if you can come up with clever things, that people would in your field hand around to everyone else. I think that you know, a viral video used in the right way. Now the other thing is you can sometimes, you know, find other people you can work with on that topic who do have those comedic chops, that allow you to get something out there, that everybody would go, “wow that’s really funny and clever and has a good point, etcetera.” So again, worth doing, worth considering but again just one of many different things you can do.

Avish: Okay. What about directories, not for articles, but like blog directories, website directories things like that?

Fred: Anything that you can get yourself in for free, directory listings that don’t cost you any money, I would recommend you do it. So any place that says, you can list your directory with link back to you, go ahead and do it. It can’t hurt. Again, not something that you would spend a whole lot of time on but definitely worth doing.

Avish: Okay. Let’s talk about two that are pretty simple, that people might often forget. One is, just your email signature file.

Fred: Yeah on the end of every email that you send out, you may want to put something like, “To get six of Fred Gleeck’s eBooks absolutely free, without even giving your email address, click on this link.” So what you put at the bottom of every email is something, that’s a basic thing. That I don’t know how much traffic it is eventually going to generate you, but you definitely should be doing it.

Avish: Okay. And the other one that is pretty simple is, you suggest that it’s flat out asking visitors to your site to refer traffic.

Fred: Yeah, a lot of times, you can, you know, again I’ve done this: if people go to, you’ll see, this is where they found this program. I literally tell people to please let other people know about this site. And you know, the only way to get traffic and the only way to get anything in life, is to ask for it. So go ahead and don’t be shy, ask people to link.

Avish: Okay, we have covered a lot of stuff but there’s still a few more I would like to talk about.

Fred: Sure.

Avish: One is joint venturing, which is a big thing. Can you explain what that is and why and how people should use that?

Fred: Yeah, joint venture relationships can be structured very differently. But say for example, you and I. You and I have a joint venture at Now this JV partnership not only provides us with revenue that comes directly from that site but people who go to will find out more about us, and will either go to,, or after they do some browsing around on that site. Because somebody will go to that site and they will say, “wow! This is interesting. What else do these guys do?” And they will see that, so that JV partnerships between people can get in a number of other people that you may not have thought about, going to you know, to your sites and going to various places that you direct them too. So JV — what it is, is the whole one plus one equals three concept. That you and I together can probably do more, than you and I separately, on our own. And the idea is, I’m co-opting some of your friends and colleagues that look at your work to look at some of mine. So that’s the concept behind the JV.

Avish: Okay and your JV partnerships is pretty involved in long term but some people do short JV partnerships where it’s like a couple of email blasts right?

Fred: Yeah I mean again, JV partnerships can be very, very different and vary depending on you know, who’s doing them. So if you take a look at that’s one example of a much more in-depth program that’s very serious and long-term in its scope. But there are people who do JV projects that are just once-offs. So when they get together with someone, they do something together and then that’s it. So there’s no one way that it has to work. The whole idea of a JV partnership is just two people working together for some common goal, for a period of time, be it short or long.

Avish: Okay got it. Well, you know, one area that we haven’t talked a lot about when it comes to traffic, that we talked about in creating products is audio. And you suggest podcasting as a way of driving traffic as well.

Fred: Yeah, well a lot of people will go to iTunes and look at the popular podcasts in their field. And podcasting is something that a lot of people have done very, very successfully. Because what happens is that some place like iTunes and the Apple podcasts that are available, are way in which you can take and create something in audio form that people would then see listed in a big site. And if it’s got the right key words and there are a lot of people looking for that topic, again it can be a very effective way to get your word out there. People downloading your podcasts on a regular basis are obviously the same people that are going to go visit your site. So by getting your podcast out there, takes you a little bit of your time to put one together, put it up. And again if you want more information about that — boy! There’s a ton of it online for free, where you can just you know, “how do I do a podcast?” Just put that in Google you’ll find tons of resources to help you there as well.

Avish: Okay, let me just ask you about one or two more things here. One is when you go to websites, a lot of times you see these buttons on there, like tweet this, share this, add this where you can drop down. What are those and what’s your thoughts about adding those to your site?

Fred: I think it’s a good idea because it can’t hurt. I mean, I have that and my web guy, Stanley puts those up everywhere on my site. And I think that the worst that they can do is be ignored. And the best is, if something is really valuable people will re-tweet it, they will put it up on facebook, etcetera. So I think having those available and again those usually are in the form of a WordPress plug-in, that you can put into your WordPress platform allowing people to share you on Facebook, on all the various social networks is a good idea. So again it can’t hurt.

Avish: Okay. I got it. Now I know we have talked about a lot of stuff. Just thinking about these and looking over at my notes, I don’t know what else to talk about.

Fred: I think there’s…

Avish: I’m sure there’s more, is there anything I have missed that you think we need to add in in terms of ways of online free traffic?

Fred: Yeah, I don’t think we have talked about affiliate programs which is probably the last thing we should mention here.

Avish: Okay.

Fred: Which is — if people would go to to set up there online, sort of back-end of their business. Web marketing magic has an affiliate program and what this means is, for those who haven’t heard about his before, is if you wanted to set yourself up selling my products as an affiliate Avish, you can sign-up for my affiliate program. You can put links on your site to get to some of my sites, to buy some of my products. And in exchange, you’d be given a commission based on your sales. This kind of an affiliate program approach is a really good one. If you’ve got strong products that you’re creating and selling, finding affiliates to sell your products and programs is a great idea and again you’re going to need some software like you can find at that will help you do that. But affiliates will get you a lot of traffic, if you have great products and you have sites that are good at closing people. Because when they send people to your site, and if that’s site is effective at closing them, they’ll make a lot of money, and they will be encouraged to continue to send you traffic so that they can make money.

Avish: And you only need to pay these people if someone actually buys from you.

Fred: You got it. It’s like a straight commission salesperson. So setting up affiliates, and again another huge topic area. There are tons of books and seminars on this topic, so again you want more on that, just Google, “how to start an affiliate program” or “how to succeed in an affiliate program” or “how tomaximize my affiliate program success.” And you’ll get a ton of free resources there and learn how to do it. But you will need a piece of software like web marketing magic.

Avish: And web marketing magic has tutorial videos in their own site as well?

Fred: It does. It does have tutorial videos on its own site. And also Dave Hamilton, the web marketing magician, is putting up a series of those as well, actually on this page, somewhere, at some point.

Avish: Alright. That is a lot of information. And it’s at the end of all four quadrants that we’ll talk about how and where to put your time?

Fred: Exactly. Just look at this as a sort of an overview of all your possibilities and then wait for the conclusion to talk about where you should concentrate your efforts. So there you have it.

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