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Introduction to Information Marketing

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Fred: Welcome, everyone. I’m Fred Gleeck, and I’m with Avish Parashar. Avish, say hello to everyone.

Avish: Hello everyone.

Fred: Okay, and Avish is going to be playing the role in this program of Mr. Stupid, which is a role that I’ve perfected many years ago.

And we’re talking all about information marketing, about how you can create market and sell information products. And I’ve asked Avish to be my foil, to ask the questions that you might ask, if you were sitting right here in my office, about information marketing and how you can build and succeed in that field. So, Avish? Take it away.

Avish: Okay, Fred. Well, the first thing that I think anyone would want to know is, this program is all about information marketing and selling your information, of who are you and why should we listen to what you have to say on this topic?

Fred: Well, that’s a good place to start. Yeah, uh, a lot of people claim to know a lot about information marketing, but the first thing I’d ask everyone to do is go out and put into Google the words, Information space Marketing. And if things are going along as they have for quite a while now, you’ll find my site,, showing up at number one, which by the way there are more resources for you there, if you want to take a look. FredGleeck, F-R-E-D-G-L-E-E-C-K, dot com. I show up as number one. But, you know, just because some burr, somebody’s number one in Google, you know, perhaps I’ve been manipulating search engines or something like that.

So in addition to that, I’ve created over the course of the last 25 plus years, literally over 3 maybe now 4000 hours of information products for myself and my clients. So I’ve been doing this a long time. I’ve not only do, done it for myself in as many as 9 or 10 different niches, I’ve also done it for my clients in a wide variety of niches, and have been very successful in doing that. And again, by success I mean creating products that are great, that people love, that they return at very low rates, and so I think I am the person that people should be listening to about this topic.

Avish: Okay, well that sounds good and compelling.

Now, so we’ve established you’re the expert. However, it’s your belief that, whoever’s listening to this right now, that some things may already be out of date, even right now. Is that correct?

Fred: Yeah. And this industry changes very, very quickly. So no matter what you hear it’s always a good idea to stay abreast of what’s going on in the industry. And the best place to do that is at, you know, at So any new changes, you’re going to want to go to to read my blog, to listen or watch the webinars that we put up from a group of JV partners. But don’t just read this book and, even if it’s, you know, 3 or 4 or 5 months after it’s been put together, there may be some new additions to it. So I’d en, I’d encourage you to go to both the blog and the site to find the latest information, because this industry changes so rapidly by virtue of the fact that, you know, we’re internet-based.

Avish: Got it. Now that’s going to mostly be new stuff. Obviously, starting the program is going to be rock solid, correct?

Fred: Yeah. It’s just the things that, you know, the things that might be dependent upon various kinds of technology. It’s just a good idea in this industry, there are things that change, there are some basic concepts that will remain the same. But in the event that we cover something that might be a change of one element, we’ll try and point it out and say, you know, this is something that if you’re, if you’re reading this or going over this, you know, at some point after X time then you may want to check the blog and the site.

Avish: Okay, well that makes sense. So Fred, why don’t you share with us? I know we’re going to be getting a lot of information, so what is the, what is the overall goal of this program? When someone’s listening to this, by the end of this, what, what should they be able to do?

Fred: Yeah, it’s, that’s a good question. I want, after people go through this material, read this book, go through all the material that we suggest, you should be able to create, market, and sell your own information products. Now, I’m not saying you’re going to be making a million dollars overnight. But I will say that after going through this program, you will be able to create all of the elements by which you will be able to build your, quote unquote, mini-empire.

Now, again, I don’t want to make any, you know, outrageous income claims, like some of my competitors do. I just want to tell you that this is a process. And oftentimes, I tell people at my events, like the Fred Info Boot Camp, that in the event that you do what I tell you to do, in the next, you know 36 to 48 months, 3 to 4 years, less than the time it might take you to put together a college degree, you could probably, probably, replace your full-time income doing information marketing, if you follow the steps we give you.

Avish: Okay, if we follow the steps. Now, there’s probably going to be some smart, experienced people with various backgrounds going through this program, thinking, oh I like that idea but I’m going to do it differently. Well, what do you, what is your feeling about that?

Fred: Well, my suggestion is if you think you know it more or better than I do, then for, at least for now, try and follow the order and the steps in which I give you. And do that first so that once you get everything working, after you have everything set up and working, if you want to go do a little stuff sort of off, you know, off in your own, on your own tangents, or, or sort of improv’ing a little bit, go ahead. But I’d suggest that everyone follow the system that I’ve given here, so that they won’t get confused by the process. After you’ve set this process up, if you want to try and sort of freelance and do things on your own, be my guest. But start out doing it the way that I suggest.

Avish: Sounds good.

Information Marketing

Information Marketing

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